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Traditional education at industry shows often means passive listening, but real learning happens through interaction, creativity, and hands-on experience. That’s why we’re redefining our 2025 education programme to be more immersive, thought-provoking, and accessible to all and ensuring inclusivity, best practice and diversity through expert-led content that embraces and supports development no matter where you are in your career.
This year's programme features three dynamic stages:
Stage One & Stage Two – Home to our core general sessions, professional keynotes, debates, seminars and interactive workshops.
The Blank Canvas – Our space for experimentation, where you can test new technology, collaborate on new formats and ideas in a fun, safe, engaging environment.
Plus, don’t miss exclusive content from our partners on their stands.
Please note: The Hosted Buyer Masterclasses (all sessions on Tuesday 24 June 2025) are invite-only sessions exclusively for hosted buyers.
New for this year: Free online registration for visitor buyers will close on 24 June. All onsite registrations will be charged at the ticket price of £999, so if you plan meetings and events as part of your role, register now to ensure you can attend the sessions of your choice for free.
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10:00
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mia stand: D5120 mins
- Partner Sessions
When your inbox is overflowing with new enquires, proactively nurturing existing clients always falls by the wayside! At Selling Savvy, we know that the best way to fill your diary and guarantee you h ...
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10:30
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mia stand: D5120 mins
- Partner Sessions
This mini masterclass will show you how to stay in control of your conversation. Whether you’re looking for new clients, need to convert more enquires, or simply grow your existing accounts, this sess ... -
MESA stand: F8120 mins
- Partner Sessions
Marketing isn't just for marketers anymore. Whether you're promoting an event, building your personal brand, or automating your workload, this chat is for you. Led by micro-influencers in the events s ...
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10:40
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isla stand: G6020 mins
- Partner Sessions
What does sustainable event planning look like? In this session, event organisers lift the lid on the processes and toolkits they use to drive sustainable events. From setting meaningful objectives an ...
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10:50
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MESA stand: F8120 mins
- Partner Sessions
Designing, planning and marketing your event with an 'attendee-first' mindset is the best way to deliver successful outcomes for ALL event stakeholders, not just attendees. It's the way to elevate you ...
11:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
How do we best look after ourselves and our colleagues in our fast-paced and inherently stressful Events Industry? -
mia stand: D5120 mins
- Partner Sessions
From C-suite veterans to new grad visionaries, this session explores how you can tailor your strategies to deliver high impact events to your core audience.
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11:10
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MESA stand: F8120 mins
- Partner Sessions
Discover how music can build trust, boost motivation, and strengthen team dynamics. This interactive session helps meeting professionals create unified teams by exploring individual strengths, improvi ...
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11:30
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mia stand: D5120 mins
- Partner Sessions
Want to know more about how you can manage a strategic meetings programme? Come along to the MIA Pavillion to hear the latest insights from Brighter! Sharon will be sharing key findings from their rec ... -
MESA stand: F8120 mins
- Partner Sessions
Explore the top 7 trends impacting our events industry from AI and accessibility to wellness, talent, and social media shifts.
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11:40
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isla stand: G6020 mins
- Partner Sessions
Gain a clear, practical understanding of how to track and cut emissions. You’ll learn why event carbon measurement matters, what to measure, and how to do it; how to future-proof your organisation to ... -
EventWell stand: F1420 mins
- Partner Sessions
Format: Lightly guided talk with interactive moments. What it covers: A quick dive into the overstimulation cycle at events (crowds, noise, constant social interaction). What happens in the neurodive ...
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12:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
Looking across the industry alongside the macroeconomic landscape, is 2025 going to be a boom, stagnation or recessionary journey? -
mia stand: D5120 mins
- Partner Sessions
Elevating Venue Sales from Transactional to Strategic Partnership. In an increasingly competitive market and with agents representing significant clients, venues must move beyond the basics of the enq ... -
MESA stand: F8130 mins
- Partner Sessions
Join us for a fast-paced showcase as seven MESA partners each take the stage to pitch a standout innovation or unique solution transforming the events industry. From smart registration to AI-powered t ...
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12:30
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mia stand: D5120 mins
- Partner Sessions
Join us for updates from Avanti West Coast as they provide an overview of the group travel offering, including private carriages and their new delegate fare.
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12:40
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MESA stand: F8120 mins
- Partner Sessions
Most event content goes unused, but AI can change that. Discover how AI-powered content intelligence platforms turn keynotes, panels, and audience engagement into real-time business insights. Learn to ...
13:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
How can we best recruit neurodiverse and disabled talent , as well as adopt best practice for these communities across our event audiences? -
mia stand: D5120 mins
- Partner Sessions
How could we prevent a terror threat before it becomes a headline? Join this 20-minute session exploring the evolving landscape of Martyn’s Law (Protect Duty) – what it means for your organisation rig ...
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13:30
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mia stand: D5120 mins
- Partner Sessions
When the pressure’s on, how do professionals make split-second decisions that save lives? Join this punchy, eye-opening 20-minute session with a frontline emergency responder to explore simple measure ...
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14:00
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Stage One30 mins
- Partner Sessions
Let us tackle the big questions facing event tech today, unfiltered. All-in-one versus integrated solutions. Does anyone really care about sustainability, or is it just greenwashing? And is the event ... -
Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
Are they on the increase and what are the benefits and pitfalls?
14:20
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MESA stand: F8120 mins
- Partner Sessions
What's the real impact of a well-matched Moderator, Host, or Voice of God on your event's success? Join Conference Host Clare Forestier to see how aligning on-stage roles with the right skills and ene ...
14:40
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MESA stand: F8120 mins
- Partner Sessions
Join this interactive campfire to experience the World Café method - a powerful, inclusive approach for sparking meaningful dialogue. Discover how structured conversations can foster listening, shared ...
15:00
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MESA stand: F8120 mins
- Partner Sessions
Discover how I'm turning my dream of becoming a published writer into reality while working full-time in event tech. I'll share the mindset, habits, and surprising ways my sales career supports my cre ...
15:10
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mia stand: D5120 mins
- Partner Sessions
An overview on Venue Directory data for 2024 and 2025 so far and some insights into Instant Book and where we are.
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15:20
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MESA stand: F8120 mins
- Partner Sessions
Discover how integrated tools are revolutionising sustainability in the meetings and events industry. Learn how tracking emissions for travel, accommodation, and F&B is just the beginning, and explore ...
15:40
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mia stand: D5120 mins
- Partner Sessions
Planning corporate events used to mean spreadsheets, endless tabs, and time-consuming proposals. But that’s changing—fast. From smarter venue discovery to immersive virtual tours and intelligent event ...
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10:30
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MESA stand: F8120 mins
- Partner Sessions
As an event planner, you're constantly juggling expectations from clients, suppliers, delegates, and your own team. In this practical campfire session, we'll explore how setting and communicating clea ...
10:40
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isla stand: G6020 mins
- Partner Sessions
This workshop tackles one of the most common challenges in event planning: how to make sustainable choices without breaking the bank. Through open discussion and fresh thinking around ROI, participant ...
10:50
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MESA stand: F8120 mins
- Partner Sessions
Events are hotbeds of learning. However, the most impactful learning is often not in the speaker sessions, but in the conversations we have with others between sessions. How can you boost and promote ...
11:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
These core groups are the bedrock of our industry, so why aren’t they better valued, supported and listened to - how can we improve that? -
mia stand: D5120 mins
- Partner Sessions
Alda, a hospitality leader with nearly 10 years’ experience—from London hotels and stadiums to independent venues—will explore the toughest retention challenges employers face today. In this lively se ...
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11:10
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MESA stand: F8120 mins
- Partner Sessions
Are you prepared if something goes wrong at your event? Join this session to learn how event insurance can protect you from unexpected risks, from cancellations to accidents. We'll break down who's re ...
11:30
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mia stand: D5120 mins
- Partner Sessions
Sharon will be sharing key findings on their Meetings & Events performance, comparing 2025 to 2024, along with the newest trends they're seeing this year. -
MESA stand: F8120 mins
- Partner Sessions
Discover how to command the room and earn real influence. Richard shares three essential techniques top consultants use: crafting a clear strategy, asking powerful questions, and maintaining control. ...
11:40
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isla stand: G6020 mins
- Partner Sessions
Discover how transparent, collaborative supply chains drive adaptive business success in a changing climate. This 20-minute session explores real-world innovation in supply chain transparency, redefin ... -
EventWell stand: F1420 mins
- Partner Sessions
Format: Interactive discussion + real-world examples What it covers: The difference between performative inclusion and real, lived neuroinclusion. Key insights from EventWell’s research: what neurodiv ...
12:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
Why is data and research so important and how does it help you? -
mia stand: D5120 mins
- Partner Sessions
Discover 'Moor to Sea' Devon is The Ultimate Corporate Escape! Nestled between the untamed beauty of Dartmoor and the two Devon coastlines, the phrase 'Moor to Sea' offers a truly distinctive setting ... -
MESA stand: F8130 mins
- Partner Sessions
Join us for a fast-paced showcase as seven MESA partners each take the stage to pitch a standout innovation or unique solution transforming the events industry. From smart registration to AI-powered t ...
12:40
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MESA stand: F8120 mins
- Partner Sessions
Unlock the power of connection! Discover why meaningful delegate-sponsor interaction fuels event ROI. We'll dissect the emotional and psychological hurdles preventing engagement and equip you with pra ...
13:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
How to engage and inspire the next generation of event professionals, notably with a more diverse and inclusive talent mix.
