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Traditional education at industry shows often means passive listening, but real learning happens through interaction, creativity, and hands-on experience. That’s why we’re redefining our 2025 education programme to be more immersive, thought-provoking, and accessible to all and ensuring inclusivity, best practice and diversity through expert-led content that embraces and supports development no matter where you are in your career.
This year's programme features three dynamic stages:
Stage One & Stage Two – Home to our core general sessions, professional keynotes, debates, seminars and interactive workshops.
The Blank Canvas – Our space for experimentation, where you can test new technology, collaborate on new formats and ideas in a fun, safe, engaging environment.
Plus, don’t miss exclusive content from our partners on their stands.
Please note: The Hosted Buyer Masterclasses (all sessions on Tuesday 24 June 2025) are invite-only sessions exclusively for hosted buyers.
New for this year: Free online registration for visitor buyers will close on 24 June. All onsite registrations will be charged at the ticket price of £999, so if you plan meetings and events as part of your role, register now to ensure you can attend the sessions of your choice for free.
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10:00
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Stage One30 mins
- Inform
In this interactive session, organisational psychologist and futurist Dr. Graham Norris provides you with a framework to think through the future uncertainties for the events industry and gain clarity ... -
Stage Two30 mins
- Innovate
The uniquely special magic of improvisation will help YOU to discover well-being and success. In this entertaining and interactive session, Judge (an Improvisational Poet for more than 30 years) revea ... -
Workplace Yoga: More Than Just Stretches! How To Optimise The Brain Through Body, Breath & AwarenessBlank Canvas30 mins
- Blank Canvas
Love or hate yoga, this talk will enlighten you on what the real benefits and goals of yoga are as you’ve never heard them before. Expect some hands-on tips to calm you within a minute and some fascin ... -
mia stand: D5120 mins
- Partner Sessions
When your inbox is overflowing with new enquires, proactively nurturing existing clients always falls by the wayside! At Selling Savvy, we know that the best way to fill your diary and guarantee you h ...
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10:30
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mia stand: D5120 mins
- Partner Sessions
This mini masterclass will show you how to stay in control of your conversation. Whether you’re looking for new clients, need to convert more enquires, or simply grow your existing accounts, this sess ... -
MESA stand: F8120 mins
- Partner Sessions
Marketing isn't just for marketers anymore. Whether you're promoting an event, building your personal brand, or automating your workload, this chat is for you. Led by micro-influencers in the events s ...
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10:40
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Stage One30 mins
- Inform
Join us for an in-depth presentation of the latest findings from the Northstar/Cvent Meetings Industry PULSE Survey. This session will delve into current planner sentiments, anticipated budgetary shif ... -
Stage Two30 mins
- Innovate
In an ever-evolving landscape where younger audiences prioritize authenticity and connection, corporate events must do more than inform—they must inspire. This keynote/workshop explores how intentiona ... -
Blank Canvas30 mins
- Blank Canvas
Learn about the connection between personalization, preferences, and belonging. We'll share real-world (and out of this world!) case studies showing how the data generated by empathetic personalizatio ... -
isla stand: G6020 mins
- Partner Sessions
What does sustainable event planning look like? In this session, event organisers lift the lid on the processes and toolkits they use to drive sustainable events. From setting meaningful objectives an ...
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10:50
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MESA stand: F8120 mins
- Partner Sessions
Designing, planning and marketing your event with an 'attendee-first' mindset is the best way to deliver successful outcomes for ALL event stakeholders, not just attendees. It's the way to elevate you ...
11:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
How do we best look after ourselves and our colleagues in our fast-paced and inherently stressful Events Industry? -
mia stand: D5120 mins
- Partner Sessions
From C-suite veterans to new grad visionaries, this session explores how you can tailor your strategies to deliver high impact events to your core audience.
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11:10
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MESA stand: F8120 mins
- Partner Sessions
Discover how music can build trust, boost motivation, and strengthen team dynamics. This interactive session helps meeting professionals create unified teams by exploring individual strengths, improvi ...
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11:20
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Stage One30 mins
- Inform
Strategic Meetings Management (SMM) doesn't have to be complex or daunting. This session will reveal how simplifying SMM practices can unlock significant business value in small manageable steps and t ... -
Stage Two30 mins
- Innovate
Based on the Emota approach to Experience Design (blending behavourial science, creativity and tech), this presentation explores the themes that connect multigenerational audiences whilst also demonst ... -
Blank Canvas30 mins
- Blank Canvas
Ideas are easy. Execution is everything. Join innovation expert Claus Raasted for a fast-paced, no-nonsense session that’s all about turning plans into action. Packed with real-world insights and prac ...
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11:30
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mia stand: D5120 mins
- Partner Sessions
Want to know more about how you can manage a strategic meetings programme? Come along to the MIA Pavillion to hear the latest insights from Brighter! Sharon will be sharing key findings from their rec ... -
MESA stand: F8120 mins
- Partner Sessions
Explore the top 7 trends impacting our events industry from AI and accessibility to wellness, talent, and social media shifts.
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11:40
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isla stand: G6020 mins
- Partner Sessions
Gain a clear, practical understanding of how to track and cut emissions. You’ll learn why event carbon measurement matters, what to measure, and how to do it; how to future-proof your organisation to ... -
EventWell stand: F1420 mins
- Partner Sessions
Format: Lightly guided talk with interactive moments. What it covers: A quick dive into the overstimulation cycle at events (crowds, noise, constant social interaction). What happens in the neurodive ...
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12:00
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Stage One30 mins
- Inform
Association events are in peril from competitors, market forces, or even relevance. This combined presentation and workshop will help event stakeholders identify opportunities to review, grow, or lau ... -
Stage Two30 mins
- Innovate
This interactive session will inspire event planners to transform events into catalysts for positive change. Learn to design strategies that engage stakeholders, incorporate circular economy principle ... -
Blank Canvas30 mins
- Blank Canvas
In a world where in-person gatherings are no longer guaranteed but consciously chosen, the pressure is on for events to deliver more than just great content. Attendees expect connection, meaning, and ... -
Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
Looking across the industry alongside the macroeconomic landscape, is 2025 going to be a boom, stagnation or recessionary journey? -
mia stand: D5120 mins
- Partner Sessions
Elevating Venue Sales from Transactional to Strategic Partnership. In an increasingly competitive market and with agents representing significant clients, venues must move beyond the basics of the enq ... -
MESA stand: F8130 mins
- Partner Sessions
Join us for a fast-paced showcase as seven MESA partners each take the stage to pitch a standout innovation or unique solution transforming the events industry. From smart registration to AI-powered t ...
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12:30
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mia stand: D5120 mins
- Partner Sessions
Join us for updates from Avanti West Coast as they provide an overview of the group travel offering, including private carriages and their new delegate fare.
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12:40
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Stage One50 mins
- Inform
Come and meet our winners, celebrate their success and join in the lively discussions where some of our winners will share their thoughts about the future of the industry, how it could be shaped and their role in leading that charge. This will be a great opportunity to network with some of the up and coming talent in the sector so mark this in your diary today!
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Stage Two30 mins
- Innovate
This workshop is one not to miss! Presented by award-winning social media and digital marketing expert, George Hawwa from global social media agency, Attention Experts, it will cover the fundamental c ... -
Blank Canvas30 mins
- Blank Canvas
We've all experienced ‘satisfactory' events that engage in the moment. But 48 hours later… attendees struggle to remember what they learned, and swag is the lasting memory. What if instead, you could ... -
MESA stand: F8120 mins
- Partner Sessions
Most event content goes unused, but AI can change that. Discover how AI-powered content intelligence platforms turn keynotes, panels, and audience engagement into real-time business insights. Learn to ...
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13:00
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Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
How can we best recruit neurodiverse and disabled talent , as well as adopt best practice for these communities across our event audiences? -
mia stand: D5120 mins
- Partner Sessions
How could we prevent a terror threat before it becomes a headline? Join this 20-minute session exploring the evolving landscape of Martyn’s Law (Protect Duty) – what it means for your organisation rig ...
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13:30
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mia stand: D5120 mins
- Partner Sessions
When the pressure’s on, how do professionals make split-second decisions that save lives? Join this punchy, eye-opening 20-minute session with a frontline emergency responder to explore simple measure ...
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14:00
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Stage One30 mins
- Partner Sessions
Let us tackle the big questions facing event tech today, unfiltered. All-in-one versus integrated solutions. Does anyone really care about sustainability, or is it just greenwashing? And is the event ... -
Stage Two30 mins
- Innovate
The session will delve into findings from the QEII Centre's report ‘The Distracted Economy: We are losing focus – how to hold attention and keep delegates engaged during business meetings and events', ... -
Blank Canvas30 mins
- Blank Canvas
Live events are one of the most powerful tools for building trust. Discover practical hints and tips that event professionals can use to shift the perception of events from being a cost into a strateg ... -
Power of Events hub with -45dB stand: C3250 mins
- Partner Sessions
Are they on the increase and what are the benefits and pitfalls?
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14:20
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MESA stand: F8120 mins
- Partner Sessions
What's the real impact of a well-matched Moderator, Host, or Voice of God on your event's success? Join Conference Host Clare Forestier to see how aligning on-stage roles with the right skills and ene ...
14:40
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Stage One30 mins
- Inform
When your budget is small and your to-do list is big, you need to learn a smarter way to work. Learn which AI and automation tools you need (and how to use them!) to put time back into your day. -
Stage Two30 mins
- Innovate
The event industry is at a crossroads; stagnate or evolve. Climate change is reshaping how we plan and deliver events, from extreme weather impacts to new regulations and shifting client expectations. ... -
Blank Canvas30 mins
- Blank Canvas
I am on a mission to change the way the world thinks about meetings. I want to break the cycle of your calendar being booked back to back. I want to create a culture where no one has to sit in a borin ... -
MESA stand: F8120 mins
- Partner Sessions
Join this interactive campfire to experience the World Café method - a powerful, inclusive approach for sparking meaningful dialogue. Discover how structured conversations can foster listening, shared ...
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15:00
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MESA stand: F8120 mins
- Partner Sessions
Discover how I'm turning my dream of becoming a published writer into reality while working full-time in event tech. I'll share the mindset, habits, and surprising ways my sales career supports my cre ...
15:10
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mia stand: D5120 mins
- Partner Sessions
An overview on Venue Directory data for 2024 and 2025 so far and some insights into Instant Book and where we are.
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15:20
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Stage One30 mins
- Inform
Just like a library, but instead of books, you "borrow" industry experts! Browse our lineup of thought leaders, innovators, and specialists, and grab them for a 15-minute 1:1 conversation to gain fres ... -
Stage Two30 mins
- Innovate
Just like a library, but instead of books, you "borrow" industry experts! Browse our lineup of thought leaders, innovators, and specialists, and grab them for a 15-minute 1:1 conversation to gain fres ... -
Blank Canvas30 mins
- Blank Canvas
Get ready for an electrifying session with SongDivision, where creativity, collaboration, and a little rock ‘n’ roll come together to inspire. Expect high-energy engagement, unforgettable moments, and ... -
MESA stand: F8120 mins
- Partner Sessions
Discover how integrated tools are revolutionising sustainability in the meetings and events industry. Learn how tracking emissions for travel, accommodation, and F&B is just the beginning, and explore ...
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15:40
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mia stand: D5120 mins
- Partner Sessions
Planning corporate events used to mean spreadsheets, endless tabs, and time-consuming proposals. But that’s changing—fast. From smarter venue discovery to immersive virtual tours and intelligent event ...
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