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2026 Education Programme

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12:30
  1. CentrEd at Excel
    60 mins
    • Hosted Buyer Masterclass

    Kick off the TMS Hosted Buyer Masterclasses with an opening lunch designed to do more than just connect; it will energise, inspire, and set the tone for the day ahead. In collaboration with SongDivision, this interactive networking experience blends music, creativity, and collaboration to break down barriers and spark meaningful connections from the very start. Explore and experience the science back power that music and songwriting has to connect attendees, communicate big ideas, and reinforce key event messages.

    Expect a high-energy, engaging session where you won’t just meet fellow attendees, you’ll create something together. This is networking reimagined: dynamic, memorable, and guaranteed to leave you feeling inspired, connected, and ready to dive into the masterclasses that follow.

    If your journey means you don't arrive on time, don't worry - this is an informal session designed to support you with making meaningful connections from the moment you come into the room. And for those who like a quieter start to the day, we have our TMS cafe, where you can enjoy your lunch or catch up on your emails. 

13:30
  1. CentrEd at Excel
    5 mins
    • Hosted Buyer Masterclass
    SongDivision General Manager, Sam McNeill, our resident MC, will take to the stage to welcome you into the afternoon programme. Bringing energy, warmth, and a touch of humour, Sam will set the pace fo ...
13:35
  1. CentrEd at Excel
    40 mins
    • Hosted Buyer Masterclass
    Ever wondered what avocado toast, The Who, and TikTok dances have in common? Join this laugh-out-loud interactive session exploring generational dynamics in event teams through pop culture, real strat ...
14:15
  1. CentrEd at Excel
    30 mins
    • Hosted Buyer Masterclass
    Networking fills most delegates with dread. This session gives five handy tips to make networking more inclusive, helping everyone get more from the most cringeworthy part of meetings and events. Yes, ...
  2. CentrEd at Excel
    30 mins
    • Hosted Buyer Masterclass
    Behind every successful event is a high-pressure environment, where teams are managing complex logistics, shifting expectations, and increasingly diverse human needs in real time. Yet many of the chal ...
  3. CentrEd at Excel
    30 mins
    • Hosted Buyer Masterclass
    A no-stage, no-slides session where common objects from a handbag prompt new ways of thinking about event design, helping audiences remember key ideas and apply them to their own events.
  4. CentrEd at Excel
    30 mins
    • Hosted Buyer Masterclass
    What will the future of events and meetings look like? What should it look like? At The Meetings Show last year, Dr. Graham Norris introduced us to full-spectrum thinking, helping us avoid the pitfall ...
  5. CentrEd at Excel
    30 mins
    • Hosted Buyer Masterclass
    AI is everywhere in event conversations, but what tools can planners actually use right now? In this practical, hands-on workshop, Paula Rowntree shares five AI tools event professionals can start usi ...
14:50
  1. CentrEd at Excel
    55 mins
    • Hosted Buyer Masterclass
    Networking fills most delegates with dread. This session gives five handy tips to make networking more inclusive, helping everyone get more from the most cringeworthy part of meetings and events. Yes, ...
  2. CentrEd at Excel
    55 mins
    • Hosted Buyer Masterclass
    A no-stage, no-slides session where common objects from a handbag prompt new ways of thinking about event design, helping audiences remember key ideas and apply them to their own events.
  3. CentrEd at Excel
    55 mins
    • Hosted Buyer Masterclass
    Behind every successful event is a high-pressure environment, where teams are managing complex logistics, shifting expectations, and increasingly diverse human needs in real time. Yet many of the chal ...
  4. CentrEd at Excel
    55 mins
    • Hosted Buyer Masterclass
    What will the future of events and meetings look like? What should it look like? At The Meetings Show last year, Dr. Graham Norris introduced us to full-spectrum thinking, helping us avoid the pitfall ...
  5. CentrEd at Excel
    55 mins
    • Hosted Buyer Masterclass
    AI is everywhere in event conversations, but what tools can planners actually use right now? In this practical, hands-on workshop, Paula Rowntree shares five AI tools event professionals can start usi ...
16:00
  1. CentrEd at Excel
    30 mins
    • Hosted Buyer Masterclass
    Finish the day on a literal high note!  SongDivision will perform the co-curated original TMS Anthem that summarises the key event takeaways from all our masterclasses. You'll dance away feeling more ...
10:00
  1. Stage One
    30 mins
    • EDI
    A person-first approach to accessibility is redefining how events are designed and delivered. This session will explore how organisations can embed inclusive practices at every stage of the event life ...
  2. Stage Two
    30 mins
    • AI & Automation
    A practical panel on real-world AI use in events. No hype - just proven tools, workflows, and outcomes. Hear how leading organisers and suppliers are using AI to save time, cut costs, improve engageme ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    How do you bridge the gap between champagne dreams and lemonade money? Join "Event Fortunes", an interactive game show pitting Event Planners against Venues & Suppliers. Using live polling, we'll batt ...
10:40
  1. Stage One
    30 mins
    • Leadership & Professional Development
    The Meetings Show Conference Futurist, Dr. Graham Norris, hosts a high-powered panel of experts to discuss the outcomes of the live research workshop conducted on the show's opening day. Find out what ...
  2. Stage Two
    30 mins
    • Leadership & Professional Development
    Ever wondered what avocado toast, The Who, and TikTok dances have in common? Join this laugh-out-loud interactive session exploring generational dynamics in event teams through pop culture, real strat ...
  3. Blank Canvas
    30 mins
    • Sustainability & Legacy
    As the World Scout Conference returns to Olympia in 2027, this session explores how events can be designed with long-term legacy in mind. Join a Q&A with the Scouts and Olympia on place, purpose and c ...
11:20
  1. Stage One
    30 mins
    • Leadership & Professional Development

    In this powerful keynote, former airline captain and creator of the AVIATE framework Emma Henderson, shares how leaders can make confident, high-stakes decisions when the pressure is on.

  2. Stage Two
    30 mins
    • Sustainability & Legacy
    For those feeling frustrated about the sustainability progress in their organisation, and vague promises. This is a practical, no-nonsense, uncensored session that tackles the real excuses in event de ...

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  3. Blank Canvas
    30 mins
    • Event & Engagement Technology
    • Event & Experience Design
    Drawing on stadium tours, global artists and corporate experience, Jon explores how psychology, story and environment shape how people experience, remember and respond to events.
12:00
  1. Stage One
    30 mins
    • Leadership & Professional Development

    In this powerful keynote, former airline captain and creator of the AVIATE framework Emma Henderson, shares how leaders can make confident, high-stakes decisions when the pressure is on.

  2. Stage Two
    30 mins
  3. Blank Canvas
    30 mins
    • Event Marketing
    Learn to write marketing copy that converts across websites, emails, and social media. Ditch writing in fear, discover what makes messaging effective, and use AI strategically without losing your bran ...
12:40
  1. Stage One
    30 mins
    • Leadership & Professional Development
    The events industry is facing a fundamental shift. The expectations of younger generations are not only reshaping how people attend events, they are redefining what engagement truly means. In this key ...
  2. Stage Two
    30 mins
    • Event & Experience Design
    Personalisation is everywhere, but most events still feel one-size-fits-all. This session explores how to design attendee-first experiences with intention - creating relevance, inclusion, and measurab ...
  3. Blank Canvas
    30 mins
    • Wellbeing
    We all know wellbeing is an organisational imperative. This session is a practical approach to get the conversation started. And yes, we will play bingo. We will also hear the latest research in psych ...
14:00
  1. Stage One
    30 mins
    • EDI
    In a market defined by tighter budgets, higher expectations, and constant change, what are corporate event leaders really prioritising—and what are they quietly walking away from? This fast-paced, AMA ...
  2. Stage Two
    30 mins
    • Sustainability & Legacy
    The IUCN World Conservation Congress 2025 case study showcases the structured sustainability management within a high-level, multi-stakeholder event hosted in Abu Dhabi. This session explores the prac ...
  3. Blank Canvas
    30 mins
    • Wellbeing
    This panel brings psychological research into live discussion with event professionals, bridging evidence and practice. Kelly will introduce key psychological insights to prompt debate, inviting panel ...
14:40
  1. Stage One
    30 mins
    • Leadership & Professional Development

    What does the future of our industry really look like—and who’s shaping it?

    Curated and delivered by the 2026 Tomorrow’s Talent winners, this session hands the stage to the next generation of event professionals as they explore the ideas, challenges and opportunities that matter most right now.

  2. Stage Two
    30 mins
    • Leadership & Professional Development
    What’s really happening across the global events landscape right now? In this insights-driven session, Northstar and Cvent unpack the latest findings from the PULSE Survey, revealing key trends shapin ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    This fun Poetry Workshop demonstrates how real-life moments have a lasting impact. A memorable experience with a meaningful keepsake for everyone - showing a message is carried far beyond an event if ...
15:20
  1. Stage One
    30 mins
    • EDI
    One in three event attendees identifies as disabled, yet nearly all still face barriers. This exclusive session unveils new 2026 research revealing the real accessibility gap between planner intent an ...
  2. Stage Two
    30 mins
    • Event & Experience Design
    Using ESCRS as a case study, this session explores how analysing membership and event data together reveals engagement gaps between members and attendees. It shows how these insights can improve audie ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    This talk explores how through the understanding and strategic incorporation of scent, experiences can be elevated from simply memorable, to truly immersive.
16:00
  1. Stage One
    30 mins
    • Leadership & Professional Development
    Join us for a live recording of this Podcast! Each episode brings together a seemingly unexpected duo: an entrepreneur/business owner and a full-time professional musician/artist/creative. We'll discu ...
  2. Stage Two
    30 mins
    • Leadership & Professional Development
    Things are about to get spicy. Industry leaders face hotter wings and harder questions in this fiery session as they tackle the trends reshaping events. Expect bold and unfiltered opinions on AI, tale ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    When we have fun, our brains light up, unlocking our best selves. We think more clearly, decide better, and truly connect with others in a positive way that ripples outward. Yet fun is often postponed ...
09:45
  1. Stage One
    45 mins
    • Leadership & Professional Development

    AI is no longer a future topic—it’s already changing who gets hired, how decisions are made, and what we value as an industry. The question is: are we in control, or just keeping up? The meetings and events industry is at a turning point and this is where the real conversation happens. The Reckoning returns as the industry’s live, unfiltered debate, bringing together leaders, disruptors and emerging voices to challenge what’s really happening beneath the surface. Across three stages, a series of interconnected sessions will tackle the forces reshaping our industry right now through one overarching lens: AI and its impact on how we work, create and connect.

  2. Stage Two
    45 mins
    • Leadership & Professional Development

    AI is no longer a future topic—it’s already changing who gets hired, how decisions are made, and what we value as an industry. The question is: are we in control, or just keeping up? The meetings and events industry is at a turning point and this is where the real conversation happens. The Reckoning returns as the industry’s live, unfiltered debate, bringing together leaders, disruptors and emerging voices to challenge what’s really happening beneath the surface. Across three stages, a series of interconnected sessions will tackle the forces reshaping our industry right now through one overarching lens: AI and its impact on how we work, create and connect.

  3. Blank Canvas
    45 mins
    • Leadership & Professional Development

    AI is no longer a future topic—it’s already changing who gets hired, how decisions are made, and what we value as an industry. The question is: are we in control, or just keeping up? The meetings and events industry is at a turning point and this is where the real conversation happens. The Reckoning returns as the industry’s live, unfiltered debate, bringing together leaders, disruptors and emerging voices to challenge what’s really happening beneath the surface. Across three stages, a series of interconnected sessions will tackle the forces reshaping our industry right now through one overarching lens: AI and its impact on how we work, create and connect.

10:40
  1. Stage One
    30 mins
    • AI & Automation
    AI agents are moving beyond hype to deliver real operational value. This session shows how automation can actively run event workflows—from delegate communications to reporting—cutting manual work, im ...
  2. Stage Two
    30 mins
    • EDI
    Networking is often promoted as the highlight of an event, yet for many neurodivergent attendees it can feel overwhelming, exclusionary, or inaccessible. This session explores how event professionals ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    An interactive sip-and-paint session led by the National Gallery, exploring how engaging with our surroundings sparks creativity, connection and inspiration. Delegates will experience first-hand how a ...
11:20
  1. Stage One
    30 mins
    • Event Marketing
    In this candid interview, John Vincent MBE, co-founder of LEON, shares what it takes to build brands rooted in purpose during uncertain times.
  2. Stage Two
    30 mins
    • Event Marketing
    Gold/Silver/Bronze tiers are dead. Stop selling space; start selling outcomes. This session provides a toolkit to reverse-engineer pricing based on "Lead Value" and "Sponsor Routes to Market", alignin ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    Why do attendees disengage even at well-produced events? The issue often isn't content — it's agenda design. Drawing on original research, this session explores how structure, pacing, and intentional ...
12:00
  1. Stage One
    30 mins
    • Event Marketing
    In this candid interview, John Vincent MBE, co-founder of LEON, shares what it takes to build brands rooted in purpose during uncertain times.
  2. Stage Two
    30 mins
    • Leadership & Professional Development
    David is a human performance specialist, working with individuals and teams across sport and business. The session will be highly interactive, working with the audience to understand common themes of ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    In an era of growing choice and rising expectations, delivering events that truly land needs more than great logistics. We will explore how personalisation can be used as a powerful tool to create mea ...
12:40
  1. Stage One
    30 mins
    • Leadership & Professional Development
    This is mentoring, Meetings Show style interactive, energetic and open to all event professionals.
  2. Stage Two
    30 mins
    • Event Marketing
    Benchmarks and best practices on how successful companies are using incentive travel to influence performance, shape culture, strengthen partnerships, and retain top talent. Focusing on IRF research, ...
  3. Blank Canvas
    30 mins
    • AI & Automation
    • Event & Engagement Technology
    We surveyed 500+ event professionals about their AI experiences: what they've tried, what failed, what succeeded, and what they're afraid to admit. The results reveal a stark gap between vendor promis ...
14:00
  1. Stage One
    30 mins
    • Event & Experience Design
    When global events originate in one market, they’re often designed for immediate impact — but not always for global scalability. What works in the UK may not translate seamlessly across regions with d ...
  2. Stage Two
    30 mins
    • Wellbeing
    Event professionals are operating under unprecedented pressure to deliver meaningful results with shrinking budgets, rising attendee expectations, and increasing duty-of-care responsibilities. Mental ...
  3. Blank Canvas
    30 mins
    • Leadership & Professional Development
    Learn the principles of leadership and influence in a world of polycrisis and change—from an experienced storyteller who has developed leadership training for the British Army and conducted strategic ...
14:40
  1. Stage One
    30 mins
    • AI & Automation
    • Event & Engagement Technology
    As audiences shift from observers to co-creators, event pros must pivot from ROI to ROE, Return on Engagement. INVNT's AI/XR activations for brands like Xero, ABB, and PepsiCo show how Emotion, Tech & ...
  2. Stage Two
    30 mins
    • Sustainability & Legacy
    A practical, real-world session showing how sustainability became a revenue driver and resilience strategy at The Wellbeing Farm - with frameworks and examples events professionals can use to differen ...
  3. Blank Canvas
    30 mins
    • Event & Experience Design
    Explore what sensory design really means, why it matters, and how to practically apply it. You'll learn how to elevate your events and experiences with intention.
15:20
  1. Stage One
    30 mins
    • Leadership & Professional Development
    Join the M&IT team for a live recording of The Meeting Room podcast as we close The Meetings Show together with a session that’s as much about connection as it is conversation. This is your space to gather, reflect, laugh, and share the moments that made the last two days memorable.
  2. Stage Two
    30 mins
  3. Blank Canvas
    30 mins
    • Wellbeing

    After a high-energy few days of meetings, ideas and constant connection, this closing session offers something intentionally different.The Decompression Session is a guided moment to pause, reset and ground yourself before heading back into travel, inboxes and everyday demands.

 

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