Education programme

After 2 years in limbo, our industry is ready to move forward, and this year's education content has been designed to reflect just that.

With 49 sessions, over 85 speakers, and 22 hours’ worth of content to choose from, our programme has been split into five key streams: Innovation and Trends; Technology; Meetings Design; My Learning and Personal Development; and Marketing – to make it easy for you to select the sessions of interest to you.

All sessions will be delivered live at ExCeL London and you can expect wide-ranging, thought-provoking topics such as the metaverse, diversity, sexual harassment, catering for non-drinkers at events, and mental wellbeing. Plus, none other than Lord Sebastian Coe will be delivering our keynote!

PLEASE NOTE:

  1. All content displayed on 28 June is part of our pre-show conference and is designed for our hosted buyers only. Co-located and staged in conjunction with the pre-show conference, we are holding the AMI Summit, an education led summit for international association executives and meeting planners. This can be registered for when successfully applying for the hosted buyer programme.

  2. The main education programme for The Meetings Show takes place on 29-30 June and is available to all attendees.

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13:00
  1. 10 mins
13:10
  1. 30 mins
    • Innovation and Trends
    HOSTED BUYER ONLY. Everyone in the event industry was affected by the pandemic. Everyone. Some lost their livelihoods, but one thing that sets those who prospered aside was how well they managed to re ...
13:50
  1. 60 mins
    • Technology
    HOSTED BUYER ONLY.  With the rise in deepening and expanding public engagement globally, the importance of community engagement has become pivotal for well-functioning, twenty-first-century democracie ...
  2. 60 mins
    • AMI Summit
    HOSTED BUYER ONLY.  Aviation is by far the biggest contributor of greenhouse gas emissions associated with staging international meetings. What can international associations do about it? This session ...
14:50
  1. 30 mins
15:20
  1. 60 mins
    • Meetings Design
    HOSTED BUYER ONLY. The total number of meetings and events that occur each year is 1.8 million in the UK alone! In this context, how can an event gather sponsorship, differentiate its offer, and under ...
  2. 60 mins
    • Technology
    HOSTED BUYER ONLY.
  3. 60 mins
    • AMI Summit
    HOSTED BUYER ONLY. You’ve cracked diversity and made sure everyone who wants to attend can attend (the equity bit). But how do you ensure that all your delegates feel included in the conversation? Wha ...
16:20
  1. 20 mins
16:40
  1. 50 mins
    HOSTED BUYER ONLY. Attendees decide: During this session, attendees will decide and discuss their imminent pain points. This lively and educative debate will wrap up the content for the pre-show confe ...
  2. 50 mins
    HOSTED BUYER ONLY. Attendees decide: During this session, attendees will decide and discuss their imminent pain points. This lively and educative debate will wrap up the content for the pre-show confe ...
17:30
  1. 5 mins
10:00
  1. Marina Room
    60 mins
    • Innovation and Trends
11:10
  1. Docklands Stage
    45 mins
    • Meetings Design
    Mindfulness has become part of many peoples’ private lives, but how can we bring mindfulness to our meetings? How can we create meetings that appeal to all senses and put the participant at the centre ...
  2. Greenwich Stage
    45 mins
    • Technology
    Visitors looking for a unique way to understand the latest event technology trends quickly and effectively in meetings and events need to look no further than this technology tour. This learning carou ...
  3. London Stage
    40 mins
    • Marketing
    How to generate engagement beyond events & how a community can empower your brand 'Community' is becoming a buzzword in the events industry but it is much more than that. Why do you need to build a co ...
11:30
  1. Marina Room
    30 mins
    • My Learning & Personal Development
    Relationships are complicated, and the success of most events depends on them. If the goal is to establish long-term, mutually beneficial business relationships, they must be actively built. This clie ...
12:30
  1. Marina Room
    45 mins
    • Innovation and Trends
    According to some, the metaverse will be the biggest disruption the meetings and events industry has seen in decades. For others, it’s an over-hyped pipedream. What is the truth? In this session, we'l ...
  2. Greenwich Stage
    20 mins
    • Meetings Design
    In this session, we will explore how three easy-to-apply tools can help you improve the design process of your meetings programme. We will discuss: One methodology that enables you to design a more pu ...
  3. Docklands Stage
    45 mins
    • Technology
    The role technology plays in booking meetings is becoming ever more important. During this session, meetings and technology experts will join forces to discuss the current industry trends for booking ...
13:05
  1. London Stage
    35 mins
    • My Learning & Personal Development
    We live in an era of information overload! Every day we receive hundreds of emails, newsletters, alerts, and calls, all vying for our time and attention. So how can you cut through the noise and make ...
  2. Greenwich Stage
    30 mins
    • My Learning & Personal Development
    To keep businesses afloat or to grow and scale your business, company owners must master winning sales techniques and the art of negotiation. Identifying buying signals and handling objections Dos and ...
13:50
  1. Docklands Stage
    20 mins
    • Innovation and Trends
  2. Greenwich Stage
    40 mins
    • Meetings Design
    If we brought a time traveller from 1922 forward one hundred years, he (because it would certainly be a “he”) would find the world mostly unrecognisable. But there is one incredibly major place where ...
14:10
  1. Marina Room
    25 mins
    • My Learning & Personal Development
    ICC Wales will explore new legislation set to transform the way the events industry thinks about safety and security. With implications for everyone planning events in the UK, Danielle Bounds of ICC W ...
  2. London Stage
    40 mins
    • Innovation and Trends
    Are we closer to meeting our Paris agreement goals? Hear from the key protagonists involved in the event: the agency organiser, the venue, the food supplier, ICE, and the Joint Meeting Industry Counci ...
14:30
  1. Docklands Stage
    25 mins
    • Marketing
    Established in July 2020 by a panoply of meetings and event trade associations, this high-profile campaign sought to bring a sprawling and diverse industry together in a time of crisis. Hear the found ...
15:05
  1. Greenwich Stage
    30 mins
    • Meetings Design
    Designing meetings for introverts at a time when each event must be an experience - special and memorable. In which we fill event programs and stimulate all the senses with light and sound, we forget ...
15:30
  1. Marina Room
    40 mins
    • Marketing
    The international disruption caused by the pandemic pushed planners into adopting hybrid event formats. Now in-person meetings are back in full swing, we ask if anyone is any clearer about what hybrid ...
  2. Docklands Stage
    30 mins
    • Innovation and Trends
    Sustainability is a key priority for many of our companies, we will share best practices with client success stories to help you create meetings and events in a more sustainable way. From essential so ...
  3. London Stage
    30 mins
    • My Learning & Personal Development
    To grow the sector and enable engagement between current event professionals and the next generation, shadow boards are utilised. In this session, you will learn: Understanding what shadow boards are, ...
15:50
  1. Greenwich Stage
    30 mins
    • Meetings Design
    Join The People Speak artists for an interactive rollercoaster on designing creative participation formats. We will share tips on facilitation, our ‘emergent’ approach and the role of mass media and h ...
16:30
  1. Marina Room
    30 mins
    • My Learning & Personal Development
    As we are starting to see more and more big destination incentives being booked, there is real positivity surrounding the return of international incentives. Sharon will look at how the customer journ ...
  2. London Stage
    30 mins
    • Marketing
    The events of the future have a data strategy at their heart. Learn how to tap into this priceless resource, generating new insights for decision-makers and marketers alike. Covering in-person, virtua ...
16:45
  1. Greenwich Stage
    45 mins
    • Meetings Design
    Most event organisers start from the perspective of logistics. ‘We have a theme, a location and speakers... so we have an event!’ But how to design your event for more impact? With a more playful and ...
09:50
  1. Marina Room
    30 mins
    • Marketing
    This session will explore how B2B marketing and the way customers consume content have changed during the pandemic for anyone looking for practical advice on how to refresh their marketing strategies.
  2. London Stage
    45 mins
    • Innovation and Trends
    Are event planners suffering a mental health crisis after Covid? This two-part session will highlight the empirical data from across the events industry and bring voices from across the industry to sh ...
  3. Docklands Stage
    45 mins
    • Innovation and Trends
    So often, event planners forget to cater to those who do not drink alcohol. While there is an array of alcoholic beverages, those who do not consume alcohol often find themselves forking out for their ...
  4. Greenwich Stage
    60 mins
    • Meetings Design
    Engaged and inspired participants are what we all wish to see. One way to achieve that is through participatory methods based around playful interactions and imagination. Immersion is about creating m ...
11:10
  1. London Stage
    20 mins
    • Technology
    Most venues could improve their care for staff wellbeing, marketing, and business management if they looked closely at the data collected. It is possible to compare a venue's actual performance not on ...
  2. Docklands Stage
    40 mins
    • Innovation and Trends
    Beyond commercial value, purpose-driven builds authenticity and guides you on more intricate details like format, structure, marketing strategy, and engagement levels. Differentiating between your eve ...
  3. Greenwich Stage
    60 mins
    • Meetings Design
    There is one thing you can introduce at your event as an organiser that costs nothing but doubles the value of your meeting or conference. It is a simple technique that any speaker can apply and all s ...
11:50
  1. London Stage
    30 mins
    • My Learning & Personal Development
    Accessibility is often an afterthought for many planners, but the goal of every event is to ensure great experiences for everyone who attends. This session will cover: Making a business case for acces ...
12:30
  1. Docklands Stage
    40 mins
    • Innovation and Trends
    Legacy has been a buzz word in the meetings industry for more than 10 years, but post-pandemic, meeting planners and destination marketing organisations (from Vancouver to Sarawak) – are taking it mor ...
12:50
  1. Marina Room
    40 mins
    • My Learning & Personal Development
    60% of businesses fail within their first three years, and event agencies are no exception. This session will guide aspiring event leaders away from common pitfalls, to stand out, grow, and operate su ...
  2. London Stage
    40 mins
    • My Learning & Personal Development
    Elevated expectations are a major cause of stress. Business leaders are often overwhelmed and overworked, and if they cannot look after themselves, how will they look after others? This session will t ...
  3. Greenwich Stage
    35 mins
    • My Learning & Personal Development
    Has the industry moved on from the diversity gap in gender and ethnicity? During this session, thought leaders will share their views and personal experiences while highlighting ways to become conscio ...
13:50
  1. London Stage
    40 mins
    • Innovation and Trends
  2. Marina Room
    40 mins
    • Innovation and Trends
    Greenwashing is a challenge in the industry and can be detrimental to a brand's reputation. With education around sustainability increasing, consumers are asking more questions about these generic env ...
  3. Docklands Stage
    60 mins
    • Marketing
    Not everyone wants to be an influencer, but they certainly want to be the person that people turn to for advice, that people want to buy from, and the person whose content people want to engage with. ...
  4. Greenwich Stage
    60 mins
    • My Learning & Personal Development
    Productivity looks different for every business, and when mixed with well-being, it can affect output. During this workshop, you will design a perfect work-life plan using the 888-formula highlighting ...
15:10
  1. The London Stage
    30 mins
    • Marketing
    PA Life Club – a pioneer membership club for professional assistants; how it came to be and the relevance of its offering to today’s PAs and EAs Positives from pivoting quickly to a virtual community ...

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