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2024 Education Programme

KNOWLEDGE YOU DIDN’T KNOW YOU NEEDED, INNOVATION TO DO AND BE BETTER, AND NEW CONNECTIONS

This year's education programme was designed to inform, inspire, and empower you to think, connect, plan, and live differently.

It was split across four key themes: INFORM - INSPIRE - INNOVATE - IMPACT, with a stellar line up of expert speakers covering topics including event marketing trends, security, AI, creativity, experiential design, contract negotiation, and sustainability.

Back for a second year, the Blank Canvas stage showcased best practice event design with sessions featuring hackathons, a Neurodiverse Design Challenge, and an innovation showdown. Get ready to experiment with new technology and try out new experiences in a safe and supportive environment - this is the perfect place to push your boundaries and unleash your creativity.

Please note: all sessions listed on Tuesday 18 June were for hosted buyers only as part of the Hosted Buyer Insight Forum.

REGISTER YOUR INTEREST FOR 2025

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13:00
  1. 60 mins
    • Hosted Buyer Insight Forum
    During lunch, you are invited to browse our menu of wellbeing, and pick something that works for your wellbeing, not only to experience how participating in wellbeing practices will impact your time a ...
14:00
  1. 180 mins
    • Hosted Buyer Insight Forum
    A fantastic opportunity to receive sustainability support for your events with a 10-minute free consultation with our sustainability partner, isla. They will be running a drop-in Clinic on the day bet ...
  2. 50 mins
    • Hosted Buyer Insight Forum
    In this session we will be analysing recent trends in technology, initiatives/innovations and content and asking ourselves the questions around these trends versus the reality of the event industry, a ...
15:00
  1. 50 mins
    • Hosted Buyer Insight Forum
    "Carbon instinct" is isla’s way of helping make sense of carbon. Just like managing event budgets, it's about intuitively understanding where emissions can be cut to reduce your carbon footprint. In t ...
16:00
  1. 50 mins
    • Hosted Buyer Insight Forum
    It's time to move beyond hearing about AI and step into the world of practical application. With more than 14,000 AI startups and hundreds of platforms and tools to choose from, deciding what to use a ...
10:00
  1. Impact & Inform
    40 mins
    • Impact
    Whether you're here to conquer the chaos of events, master the art of meetings, or just secretly hoping for a sing-along to Dolly Parton's timeless tunes, you're in for a treat.
  2. Innovate & Inspire
    40 mins
    • Inspire
    Would you like to discover how to optimise your imagination and maximise your powers of creativity and innovation? As an improvising "spontaneous poet", Judge has appeared at top class events around t ...
  3. Blank Canvas
    50 mins
    • Blank Canvas
    They say that anything gets better with a dash of Taylor, and while we may not have Taylor Swift, we have industry expert Taylor Smith - and we guarantee you that you've never seen a trend retrospecti ...
11:00
  1. Impact & Inform
    40 mins
    • Impact
    Events touch us all – they shape people, change lives, and possess the power to transform the world. In this session, you will learn how we, the Events Industry, are the catalysts that make this happe ...
  2. isla stand: A41
    20 mins
    • Partner Sessions
    Join us for a fun and interactive visual session where we'll debunk common sustainability myths! Through engaging imagery and quizzes, we'll uncover the truths behind popular misconceptions about cate ...
  3. EventWell stand: F14
    45 mins
    • Partner Sessions
    Join Gabby Austen-Browne, a leading diversity and inclusion expert in the events industry, for a relaxed Q&A session. Attendees can drop in anytime to get their burning DE&I questions answered. Engage ...
  4. The Power of Events HUB stand: E71
    50 mins
    • Partner Sessions
    Exploring the Impact of the Schools Engagement Programme and how we better attract and engage with the next generation.
  5. MIA Stand: D51
    20 mins
    • Partner Sessions
    Content Overview: - How to start and finish your week wining. - Why research and preparation gives you confidence. - Staying strong when the plan isn't working. - Are there really any quick wins? - Un ...
  6. Impact & Inform
    40 mins
    • Inform
    In a world full of security threats, organisations and corporations are raising their security standards. In this session you will learn how you as an event organiser can cater for safer events on-sit ...
  7. Innovate & Inspire
    40 mins
    • Innovate
    This insightful session will explore the power of corporate social responsibility (CSR) led incentives and their profound impact on local communities. Our speakers will delve into the myriad of ways i ...
11:30
  1. MIA Stand: D51
    20 mins
    • Partner Sessions
    Come and join this session to engage with Charlotte and learn about the benefits of running a SMM model; Visibility and control of policies, creating partnerships and achieving measurable objectives
  2. isla stand: A41
    40 mins
    • Partner Sessions
    Innovation doesn't happen by accident… It takes hard work and support from others who believe in your idea. This is perfectly embodied by "Paradigm," a groundbreaking zero-waste (actually, really!), r ...
  3. Blank Canvas
    50 mins
    • Blank Canvas
    It's time to move beyond hearing about AI and step into the world of practical application. With more than 14,000 AI startups and hundreds of platforms and tools to choose from, deciding what to use a ...
12:00
  1. The Power of Events HUB stand: E71
    50 mins
    • Partner Sessions
    Key leaders discuss their ambitions for the future of the UK Events Industry
  2. MIA Stand: D51
    20 mins
    • Partner Sessions
    The significance of place cannot be overstated. Whether it's a conference, seminar, or corporate retreat, the location plays a pivotal role in shaping attendees' experiences and influencing their perc ...
  3. Innovate & Inspire
    40 mins
    • Innovate
    During this session, we will explore how generative AI, with its ability to create, respond, and adapt, is revolutionizing the events landscape. We will uncover the diverse ways in which this technolo ...
  4. Impact & Inform
    40 mins
    • Inform
    Calling all event professionals! Join us for a thought-provoking debate on the hot topic of standardised job titles in the events industry. In this dynamic session, our expert panellists will discuss ...
13:00
  1. EventWell stand: F14
    45 mins
    • Partner Sessions
    Join Gabby Austen-Browne, a leading diversity and inclusion expert in the events industry, for a relaxed Q&A session. Attendees can drop in anytime to get their burning DE&I questions answered. Engage in open discussions and gain valuable insights to foster more inclusive practices in your events and workplace.
  2. Impact & Inform
    40 mins
    • Inform
    Negotiating is a business skill that must be developed, much like learning to be an effective people manager or copywriting. And yet, many industry veterans and young professionals have never had any ...
  3. Blank Canvas
    50 mins
    • Blank Canvas
    Women in Exhibitions – UK Chapter was set up, and is run by a passionate group of leaders in the exhibition industry.  The vision is for everyone – from entry level roles up – to feel empowered, confi ...
  4. Innovate & Inspire
    40 mins
    • Innovate
    Every time I tell my industry colleagues that at Legacy we work a 4-day-week their jaws drop and they cannot comprehend how we make it possible. Transitioning to a 4-day workweek in the events industr ...
  5. The Power of Events HUB stand: E71
    50 mins
    • Partner Sessions
    Navigating the Five Routes to Develop Events Industry careers for a Diverse and Skilled Workforce
  6. MIA Stand: D51
    20 mins
    • Partner Sessions
    Event Insurance professional provides an overview of risk for event organisers with some best practice guidance and key take aways to manage risks and mitigate disasters + Q&A surgery.
13:30
  1. MIA Stand: D51
    20 mins
    • Partner Sessions
    In this light-hearted session the Telephone Assassin will share his ‘3 golden rules’ to help you improve your strike rate and conversion when speaking with customers and prospects on the telephone. Wi ...
14:00
  1. isla stand: A41
    40 mins
    • Partner Sessions
    Unlock how to share your sustainability journey effectively. We'll explore the common barriers to communicating your sustainability credentials, delve into the pitfalls of greenwashing, and provide fo ...
  2. The Power of Events HUB stand: E71
    210 mins
    • Partner Sessions
    Speak to industry experts in a round table informal drop in sessions. Gain advice and answers you need
  3. Impact & Inform
    40 mins
    • Inform
    Each end of the events supply chain is crucial to operations and successful events. But each side, Buyer and Supplier continually face the same frustrations when it comes to working together. Agency B ...
  4. MESA stand: F80
    30 mins
    • Partner Sessions
    This immersive workshop harnesses the universal language of music to foster team cohesion and enhance workplace dynamics. Meeting professionals will learn ways to cultivate'stronger, more unified team ...
  5. Innovate & Inspire
    40 mins
    • Innovate
    In the rapidly evolving panorama of the Events Industry, the role of venue finders has drastically transcended customary boundaries. It's a time of transformation'a shift from taking orders to offerin ...
14:30
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Join us for a provocative session tackling some of the pressing questions in event tech, including the relevance of event apps, sustainability, and AI. Then, the floor is yours - bring your own tough ...
  2. Blank Canvas
    50 mins
    • Blank Canvas
    Inclusive event design has a reputation for being something that everyone cares about, but most aren't willing to put the time and effort into listening to what their audience need. That's why we're d ...
14:50
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Designing, planning and marketing your event with an "attendee-first" mindset is the best way to deliver successful outcomes for ALL event stakeholders, not just attendees. It's the way to elevate you ...
15:00
  1. Impact & Inform
    40 mins
    • Impact
    Sammy Connell joins Janthea Brigden to share valuable insights from both the PCO and the supplier perspective. They will be discussing family inclusivity, the benefits of including children at events, ...
  2. EventWell stand: F14
    45 mins
    • Partner Sessions
    Join Gabby Austen-Browne, a leading diversity and inclusion expert in the events industry, for a relaxed Q&A session. Attendees can drop in anytime to get their burning DE&I questions answered. Engage ...
  3. Innovate & Inspire
    40 mins
    • Inspire
    An opportunity for all event industry professionals to celebrate the leaps made by the events industry in the realm of sustainability. The talk is dedicated to showcasing the strides event professiona ...
15:10
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Join us to hear from our MESA stand partners about their product and the best tips they can give for how you can use it at your next event!
15:30
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    In this campfire session, we will explore strategies to enhance event inclusivity with technology, focusing on accessible interaction, real-time communication tools, and breaking language barriers to ...
  2. MIA Stand: D51
    20 mins
    • Partner Sessions
    As the newly combined powerhouse of Agiito, Clarity & Brighter Events, come and join Sharon for an engaging session on industry trends, 2024 performance & predictions for the year ahead.
15:50
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    How can event technology support better event security. A brief overview of how facial recognition, passport verification, high security badges, duplication prevention, counterfit proof badges, watchl ...
16:00
  1. Impact & Inform
    40 mins
    • Inform
    Learn about the growing emphasis on technology and content creation, including unique uses of AI, and how they are seamlessly integrated into creative events to leave a lasting impact. Drawing from gl ...
  2. Blank Canvas
    50 mins
    • Blank Canvas
    Come and join SongDivision for the ultimate fusion of elevated team building & practical learning & development. This immersive workshop harnesses the universal language of music to foster team cohesi ...
  3. Innovate & Inspire
    40 mins
    • Innovate
    As the event landscape evolves, Corporate event leads face a wave of excitement and new challenges. Join us for an insightful micebook 'talks' session, where Corporate experts will share strategies fo ...
16:10
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Webcast services turn a congress into a symbiotic experience of personal involvement and immersion in knowledge. Delving into meeting content and sharing it promptly from on-site will enforce congress ...
07:00
  1. 90 mins
    Go! Running Tours is delighted to invite delegates of The Meetings Show 2024 to join their morning running and brisk walking tours. There are two options to kick start your morning. If you would like ...
10:00
  1. Impact & Inform
    40 mins
    • Impact
    From scroll-stopping videos and photos to engaging captions that tell your story, social media is the most cost-effective way to get in front of your target audience and make them fall in love with yo ...
  2. Innovate & Inspire
    40 mins
    • Inspire
    Join us for an inspirational talk that delves into the heart of human interaction. Jo Berry will share a powerful personal journey that transcends tragedy to unveil the transformative potential of dif ...
  3. Blank Canvas
    50 mins
    • Blank Canvas
    If wellbeing isn't a part of your talent strategy, or event planning priorities, then why not? Join this session, not only to experience how participating in wellbeing practices that will impact your ...
10:30
  1. MIA Stand: D51
    30 mins
    • Partner Sessions
    "Include & Rise" is more than just a workshop; it's a practical exploration of how inclusivity and collaboration can be powerful catalysts for women's empowerment. Participants will leave with actiona ...
11:00
  1. isla stand: A41
    40 mins
    • Partner Sessions
    Join Anna Abdelnoor for insight into the event industry’s carbon footprint. Using the latest data from TRACE by isla, Anna reviews the environmental impact of different event types—from the carbon cos ...
  2. The Power of Events HUB stand: E71
    50 mins
    • Partner Sessions
    Why is data and research so important and how does it help you?
  3. EventWell stand: F14
    45 mins
    • Partner Sessions
    Join Gabby Austen-Browne, a leading diversity and inclusion expert in the events industry, for a relaxed Q&A session. Attendees can drop in anytime to get their burning DE&I questions answered. Engage ...
  4. Innovate & Inspire
    40 mins
    • Innovate
    The panel will discuss who drives innovation, how events stay relevant and better serve the diverse audience, use of technology such as AI, measuring success for better events in the future and the ro ...
  5. MESA stand: F80
    20 mins
    • Partner Sessions
    What does AI do well? What could be the advantages and drawbacks to using it? Should you be excited or concerned by it? Tamsin shares her personal thoughts on AI based on her previous background in AI ...
  6. The Power of Events HUB stand: E71
    360 mins
    • Partner Sessions
    Speak to industry experts in a round table informal drop in sessions. Gain advice and answers you need
  7. Impact & Inform
    40 mins
    • Inform
    The best creative outputs come from great briefs - we all know that. But the briefing process, both between client and agency and intra-agency can often be muddled. In this session, we'll talk about w ...
  8. MIA Stand: D51
    20 mins
    • Partner Sessions
    You will have noticed we look a little different….. Join us as we take you through the transformative journey of the new visual identity of the Meetings Industry Association. Kerrin MacPhie, CEO and o ...
11:20
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Join us for a campfire session to boost your networking skills. Learn practical tips for building meaningful connections. Perfect for both introverts and seasoned networkers looking to enhance their a ...
11:30
  1. MIA Stand: D51
    60 mins
    • Partner Sessions
    We are delighted to invite you to be part of our latest member peer to peer group, Identity.   Chaired by Glenn Mainwaring from The Barbican and created for all things LGBTQIA+ where every member is w ...
11:40
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Join me to have more understanding about who is responsible when things go wrong at your event and why it is important to have a checklist ready for your next event, to avoid the large range of potent ...
12:00
  1. The Power of Events HUB stand: E71
    50 mins
    • Partner Sessions
    The role of mental health and welfare in the UK industry
  2. Innovate & Inspire
    40 mins
    • Inspire
    In a fast-paced world where time is of the essence, event organisers often find themselves juggling multiple tasks to create memorable experiences. But what if I told you that with the magic of artifi ...
  3. Impact & Inform
    40 mins
    • Inform
    Event industry organisations worldwide are facing many challenges after they commit to achieving Net Zero carbon. Industry leaders in sustainability share their experiences and insights on how they ar ...
  4. isla stand: A41
    40 mins
    • Partner Sessions
    "Carbon instinct" is isla’s way of helping make sense of carbon. Just like managing event budgets, it's about intuitively understanding where emissions can be cut to reduce your carbon footprint. In t ...
  5. MESA stand: F80
    20 mins
    • Partner Sessions
    Join us to hear from our MESA stand partners about their product and the best tips they can give for how you can use it at your next event!
12:20
  1. MESA stand: F80
    20 mins
    • Partner Sessions
    Find out how to leverage the power of Non-Fungible Tokens (NFTs) and innovative ticketing platforms for increased security, transparency, and efficiency, setting a new standard for the future of event ...
12:30
  1. MIA Stand: D51
    20 mins
    • Partner Sessions
    Clare will share her expert insights into market trends and why corporates choose to partner with an agency such as Clarity. What are the benefits to the customer and how can suppliers optimise engage ...
13:00
  1. isla stand: A41
    40 mins
    • Partner Sessions
    If you're considering measuring your events' carbon footprint, this session is perfect for you. You will learn everything you need to get started, including how to identify carbon hotspots and make im ...
  2. Blank Canvas
    50 mins
    • Blank Canvas
    This fun and interactive workshop teaches you how to create a more inclusive environment so that employees feel safe to speak up rather than waiting for the boss to have all the answers. The session w ...
  3. Innovate & Inspire
    40 mins
    • Innovate
    In this session, Managing Creative Director of Imagineerium Natasha Mortimer, will explore the power of experiential design within the context of conferences, where every touchpoint becomes an opportu ...
  4. Impact & Inform
    40 mins
    • Impact
    Join us for an exciting glimpse into the British Neuroscience Association's innovative approach to their 2025 flagship conference. The International Festival of Neuroscience brings together 1,500 scie ...
  5. MIA Stand: D51
    20 mins
    • Partner Sessions
    beam’s Chair and Vice Chair explore the current M&E business trends in comparison to 2019 and provide insight on the results.
14:00
  1. Innovate & Inspire
    40 mins
    • Inspire
    An opportunity for all event industry professionals to celebrate the leaps made by the events industry in the realm of sustainability. The talk is dedicated to showcasing the strides event professiona ...
  2. Impact & Inform
    40 mins
    • Impact
    What are the biggest challenges and opportunities facing event planners today? In this session we analyse the latest results from the industry-leading Northstar/Cvent Pulse survey, which looks at ever ...
14:30
  1. Blank Canvas
    50 mins
    • Blank Canvas
    Join us for an engaging and interactive session exploring the isla Theory of Change, a dynamic tool designed with the end goal of a clean, green, fairer future. This session will delve into what chang ...
15:00
  1. Innovate & Inspire
    40 mins
    • Innovate
    Discover how to hack your everyday communications to elevate your message and get the responses that you want! Effective communication enhances professional practice. In any setting, it is desirable t ...
  2. Impact & Inform
    40 mins
    • Inform
    Discover strategies and tools to maximise your productivity as an event pro. Learn time management best practices to get more done in less time, along with personal development tips for continual grow ...
16:00
  1. Blank Canvas
    50 mins
    • Blank Canvas
    Comedians are masters of the art connection. They know how to connect quickly, engage fully and leave 'em wanting more. How could those mastering those skills help you win new clients and keep existin ...
  2. Innovate & Inspire
    40 mins
    • Innovate
    Your event managers and brand ambassadors are the most important touchpoints at any event or experience ' why? Because having the right people can make or break it. They have the ability to build bran ...
  3. Impact & Inform
    40 mins
    • Inform
    Conclude The Meetings Show with "Tropical Triumphs," a session that will captivate you with stunning visuals of the Caribbean and Bahamas, illustrating the transformative power of tropical incentives. ...

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