Trailblazers

MESA campfires to light up inspiration in event supply and technology

MESA (the Meetings & Events Support Association) returns to The Meetings Show this June and will host a series of trailblazing educational campfires to light up inspiration in event technology and supply.

The community network of small to medium sized (SME) supplier companies has a ‘people first ethos’, collaborating and working together to bring forward fresh new ideas and support the growing events industry.

Take the time to find out about five trailblazing sessions it will hold on its stand F81 throughout the show.

1) Let’s Talk Marketing: AI, Influencers & Finding Your Edge - Wednesday 25 June at 10:30am

Johnny D Martinez, partnerships manager at CrowdComms and Chloe Richardson, head of content at ELX will explore the ways event professionals can promote their events – from the use of AI tools, influencer marketing and more.  Whether you’re promoting an event, building your personal brand, or automating your workload, this chat is for you.

2) How On Stage Talent Should Transform The Attendee Experience - Wednesday 25 June at 2:20pm

What's the real impact of a well-matched moderator, host, or voice of god on your event's success? Join conference cost Clare Forestier to see how aligning on-stage roles with the right skills and energy makes for a great attendee experience. Whether you're a planner or supplier, take part in this interactive look at why each role matters and get practical insights to help you create more engaging, seamless, and memorable events.

3) Chasing The Dream: How I'm Writing A Novel While Working Full-Time In Event Tech - Wednesday 25 June at 3pm.

Marlen P. Chason, senior sales executive at Conference Compass tells her tale of becoming a published writer while working full time in event technology. For those who want to follow their dreams, Marlen will share the mindset, habits and surprising ways her sales career supports her creative journey, offering practical inspiration for anyone balancing ambition with a busy professional life.

4) How To Boost Learning At Events - The Informal Approach - Thursday 26 June at 10:50am

Events are hotbeds of learning. However, the most impactful learning is often not in the speaker sessions, but in the conversations we have with others between sessions. How can you boost and promote this valuable informal learning at your events? Join Tamsin Treasure-Jones, co-founder at Kubify to find out.

5) Bridging The Gap: How To Get Sponsors And Delegates To Truly Connect - Thursday 26 June at 12:40pm

In this campfire session, discover why meaningful delegate-sponsor interaction fuels event ROI as Richard Morris, director at Active Media Events dissects the emotional and psychological hurdles preventing engagement and delivers practical organiser strategies and real-world success stories to foster valuable relationships and leave attendees with an actionable connection blueprint.