Kelly has worked in marketing and communications for over 20 years, beginning her career at Chelsea Football Club managing the brand and design output before heading up the venue marketing of the Stamford Bridge site; encompassing non-matchday meetings & events, hotels, restaurants, key club events, and matchday corporate hospitality. In 2016, Kelly moved into destination marketing and now leads on the strategy for the destination marketing brand, South Bank London. Representing a diverse portfolio of businesses, the brand's aim is to promote London's South Bank as one of the top destinations in the capital for events business, tourists and local audiences alike.