Al joined the team at fresh in 2018. Since then, he has overseen all of fresh's strategic messaging and content narratives ' working directly with clients at board level to discover what is most important to them, then helping them to develop content that engages audiences, effectively delivers messages, and changes feelings and behaviours. Al is a senior member of the creative team at fresh, leading a growing team who work on live event content and creative communications for major blue-chip brands such as Currys, Hyundai, Co-op, Holland & Barrett and Visa.