Sally’s career began in media working for local radio and publishing, and changed direction to travel and tourism in 2001; firstly working for IHG, and then Macdonald Hotels with her main focus on developing MICE,  and was a ICCA member for several years. She joined Bovey Castle as Director of Sales in 2007 to develop meetings, incentives and golf with a key focus on the North American markets; as well as working luxury leisure.    Sally setup Meet Devon in 2011 having seen a gap where no active development of the sector was happening across the county, other than what Nicky Harding was doing for the Riviera International Conference Centre in Torquay.   With Nicky's many years of experience with bringing association conventions to Devon, Nicky joined Sally as a joint Director of Meet Devon in 2020 to offer a bespoke and seamless venue finding service for everything, from large associations to the smallest high level board meeting or incentive group. Sally is also a director for Visit Devon and consults for them 2 days a week promoting Devon as a leisure destination both nationally and internationally, raising awareness in making Devon a globally known brand.   She also is on the steering group and advisory board for the Devon & Partners LVEP with a lead on business meetings and events.   She has been part of Virtuoso and Signature and was a regular attendee at their annual travel weeks.