Paula Rowntree is Head of External Engagement at the Australian Psychological Society and founder of The Business Events Network, a consultancy focused on strategy, education and innovation in the global events industry. With more than 20 years’ experience working with associations, destinations and event organisers, Paula specialises in helping organisations rethink how events are designed, delivered and experienced. She is an international speaker on event strategy, AI for event professionals and inclusive event design, and works with industry partners around the world to develop practical tools, education and frameworks that help event teams deliver more engaging, effective and future-ready events.