The Meetings Show 2026 unveils exclusive masterclasses and welcome reception for hosted buyers

Exclusively for hosted buyers, The Meetings Show has today revealed details of its thrilling masterclass programme and dedicated welcome reception, designed to enhance connection and learning for hosted buyers ahead of the main show.

Taking place at Excel London from 24-25 June 2026, The Meetings Show continues to bring together the global meetings and events community, with hosted buyers once again at the heart of the experience.

Make way for the masters

Ahead of the show opening, hosted buyers are invited to enjoy a bespoke programme of masterclasses, sponsored by Venues of Excellence, Imago Venues and Preferred Hotels & Resorts, on 23rd June.

Offering a more in-depth learning environment tailored specifically to hosted buyers, this year’s programme reflects the evolving needs of the global events industry and focuses on future-facing thinking and real-world application. Across the day, hosted buyers will explore the key forces shaping the sector from AI and automation to generational change, engagement design and the human experience of live events.

Kicking off the masterclasses in style is SongDivision, global pioneers of music-based teambuilding. Setting the tone for the day ahead with energy and inspiration, their networking lunch will blend music, creativity and collaboration to break down barriers and spark meaningful connections.

Back by popular demand, Dr Graham Norris, The Meetings Show Conference Futurist, will lead a live research workshop exploring what meetings and events could look like in 2036. Harnessing the power of collective imagination, this unique session will take a deep dive into the drivers of change influencing the next 10 years.

The masterclasses will also feature interactive sessions such as ‘From gen X to gen AI: bridging teams across time, tech & TikTok’, where hosted buyers can discover how different generations collaborate and communicate within modern event teams. Hosted buyers will also be able to take part in a hands-on AI workshop focused on practical tools that can be implemented immediately to support planning and delivery.

Other fascinating highlights include ‘Networking without the cringe’, examining more inclusive and effective approaches to event networking, and ‘The New Rules of Engagement’, which analyses pressure, behaviour and the realities of working within high-performance event environments.

Finishing the day on a high note, SongDivision will return to perform a live, co-created ‘TMS Anthem’, bringing together key takeaways from across the programme in one original banger.

A warm welcome
Giving hosted buyers the chance to connect in a more relaxed setting before the show opens, the UK’s largest hosted buyer programme also includes a dedicated welcome reception.

Sponsored by Manchester Convention Bureau, part of Marketing Manchester, the reception will take place at the iconic Savage Garden rooftop bar with its spectacular views of the Tower of London. Bringing together hosted buyers, exhibitors and industry peers for an informal evening of networking, it will include live music, Manchester-themed cocktails, and real-time cooking stations. This is as well as the opportunity to ‘sip & paint’ a Manchester-themed mural in collaboration with Paintillio, and a chance to ‘collect & connect’ exclusively with supplier partners.

Victoria Braddock, Managing Director at Marketing Manchester, said: “We’re delighted to sponsor the welcome reception and be part of such an important moment in the hosted buyer journey. It’s a fantastic opportunity to bring people together in a relaxed and welcoming environment and to showcase the kind of experiences destinations like Greater Manchester can offer.”

Setting the standard
The Meetings Show’s Hosted Buyer Programme is designed to make every moment count. With early access to education, a strong focus on meaningful connections, exclusive networking events, and the opportunity to take part in pre-and post-show FAM trips, it continues to set the standard for hosted buyer programmes in the UK and beyond.

Jack Marczewski, Portfolio Event Director, The Meetings Show, said: “We know how valuable time is for event professionals, which is why we’re always looking for ways to enhance the hosted buyer experience. Our dedicated masterclasses and welcome reception mean buyers can start making connections and gaining insights before the show has even begun - creating a more meaningful and rewarding experience from start to finish.”

Following strong demand, this year’s hosted buyer programme has now reached capacity. To ensure anyone still wishing to apply has the opportunity to do so, and in recognition that cancellations may occur, a dedicated waitlist has been opened. Places will be offered on a first-come, first-served basis, and applications will remain open until June 18. Those interested in joining the waitlist can do so here.

Anyone who joins the waitlist but does not secure a hosted buyer place will still be welcome to attend the show as a visitor buyer and making their own travel arrangements. A useful option for those seeking inspiration, market insight and valuable industry connections, visitor buyers can take advantage of the extensive education programme, network organically with exhibitors and peers, discover new destinations and suppliers, and tailor their onsite experience around their own priorities and interests.

To find out more about the buyer and visitor registration options at The Meetings Show 2026, which will be co-located with Business Travel Show Europe and TravelTech Show, please sign up here.