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Return on engagement — how AI-powered immersive tech delivers measurable impact
25 Jun 2026
Stage One
Event & Engagement Technology
AI & Automation
As audiences shift from observers to co-creators, event pros must pivot from ROI to ROE, Return on Engagement. INVNT's AI/XR activations for brands like Xero, ABB, and PepsiCo show how Emotion, Tech & Measurement drive experiences people amplify because they own the story.
