Design is not decoration: why customisation is the backbone of your high-performing events

Design is more than a finishing touch - it shapes whether people register, engage, and return. This session explores how intentional, consistent design across the event journey reduces friction, increases participation, and creates experiences that drive collaboration, stronger engagement, and better event outcomes from first click to final connection.

Speakers: Matt Allen, CEO, CrowdComms and Will Custard, Chief Product Officer, CrowdComms

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with The Meetings & Events Support Association (MESA) and will take place at their stand.