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2025 Education Programme

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Deep Dive: AI

24 Jun 2025
The Hosted Buyer Masterclasses

With the foundation set, we’ll take a hands-on approach to applying AI to event planning:

  • AI-powered automation – Freeing up time by streamlining repetitive tasks.
  • Content & marketing creation – Using AI for instant session descriptions, video scripts, and promotional assets.
  • Attendee engagement & personalization – Enhancing event experiences with AI-driven recommendations.
  • SPARK AI vs. General AI Tools – Understanding when to use industry-specific AI versus broader AI platforms like ChatGPT.

Whether you’re an AI novice or looking to refine your approach, this session will equip you with practical strategies to integrate AI into your event planning toolkit.

Don’t just keep up with AI—start using it to create smarter, more engaging events!

Speakers
Paula Rowntree, Found & Head of External Engagement - The Business Events Network & The Australian Psychological Society
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