While Scotland may be a popular destination for holidaymakers, the country's global reputation as a vibrant, contemporary business destination, its academic excellence and tradition of innovation, has helped strengthen its appeal to business travellers too.
According to VisitScotland, business tourism accounted for 20% of all tourism spend in 2016 and as Mihri Miralem at VisitScotland says, it is easy to see why it has become such a popular destination for event organisers.
"Scotland offers world-renowned hospitality matched by an amazing range of venues, all against the backdrop of the stunning Scottish scenery. Our history, heritage, culture and genuine warmth makes Scotland an amazing place for events," she says.
"Delegates experience our distinctive culture, music and dance and our world-renowned tradition of hospitality, ensuring that the memory of their conference or incentive trip will last long after they return home."