Shlomi Ashkenazi is a globally recognised event technology entrepreneur and strategist with more than 30 years of senior leadership experience across international event operations, travel technology, accommodation management, and digital platforms. He is Co-Founder and CEO of BookingMaster and has previously held executive roles within leading global PCOs, event technology companies, and travel organisations, delivering complex congresses and large-scale events worldwide. Shlomi is a frequent speaker at leading industry forums and associations, including MPI, SITE, and major international meetings and incentives events, where he shares practical, data-driven case studies focused on measurable ROI, efficiency, and real-world application of technology. His expertise spans procurement, UX design, meeting architecture, data protection, and commercial strategy, giving him a rare end-to-end perspective on how technology must perform under operational pressure. Recognised as one of the most influential meeting innovators in Europe, Shlomi is known for translating innovation into tangible business outcomes for event professionals and organisations.