Heledd Williams has had a varied career and years of experience in the event and tourism industry having worked in Rome, Sydney and New York City delivering multi-national destination campaigns, experiences and events across the USA, Asia Pacific, Europe, UK and Wales for corporates and Government. She delivered on four series of The Ryder Cup in 2006, 2008, 2010 and 2014 plus event delivery wins include working with global event organisers in cross-marketing for WOMEX'13, the Rugby World Cup '15, the UEFA Champions League Final '17 and the Volvo Ocean Race'18.
Heledd's experience and delivery go across live and major sporting events to cultural to business events and involves working on b2b as well as b2c activities and campaigns. She currently leads the Business Events remit in Event Wales for Welsh Government, promoting Wales as a viable events destination. This work is across key priority sectoral projects, academic alignment and policy work. From Aberystwyth, Heledd remains committed to her roots and her Welsh heritage.
Heledd is a fluent Welsh speaker and her claim to fame is teaching some Welsh phrases to Sir Mick Jagger! She is an accomplished harpist who has a passion for shoes and Cardiff City FC.
28-Jun-2023Innovate & InspireEvents Making An Impact: 3 Powerful Stories Of Modern Day Event Success