Event strategists have to re-calibrate how they do business in response to constant digital, political and economic change.
This programme will highlight case studies from dynamic organisations that evolved their business model to stay competitive.
Join industry peers to exchange ideas that transform constraints into creative solutions for your organisation.



• Describe major trends that could impact your business events in the next few years

• Identify opportunities for innovation inspired by the latest social and digital trends

• Adopt an agile business approach to anticipate future disruption

Due to unforeseen circumstances this conference has been cancelled.

meet the speakers



Gianluca Polenta
Corporate Division Director, MCI Group
Gianluca joined the Corporate Events unit at MCI Benelux in March 2010. Since April 2014, he has been part of the leadership of MCI Benelux covering the role of Corporate Division Director and has since built his experience with a demonstrated history of working in the events services industry. Skilled in Corporate Accounts Management, Live Events, Hospitality Management, Hotel Management and Business Development. Strong business development professional with a Bachelor of Arts (B.A.) focused in Business Management from University of Kent.

Luca Favetta
EMEA Regional Business Director, PCMA
Since January 2017 Luca Favetta has served as Regional Business Director EMEA at PCMA, the world’s largest network of Business Events Strategists, and is responsible for developing PCMA Brand and Educational Services in the Region. With broad experience in Integrated Marketing Communication, Strategic and Operational Events Management Luca Favetta is a recognized leader within Meeting and Travel Industry and related Professional Associations. With 25+ years of Corporate events experience, Luca has previously served as Senior Director Global Events and Programs at Hewlett-Packard International as well as Senior Director Global Events EMEA at SAP SA.

Host City



Official International Hosted Buyer Partner


Venue Partner



Association Partners

Media Partners

Alliance Partners