Introducing Andy King...
Andy King has built his career as an experienced event producer behind-the-scenes for over 30 years, and was thrust into the spotlight from his role in one of the most-watched documentaries in Netflix’s history: FYRE.
Andy became an overnight internet and pop-culture sensation: from his candour in his experience with Fyre Festival, and a relatable ethos for doing ‘whatever it takes’ to get the job done. Leveraging this attention for good, Andy directed viewers to a fundraising campaign in 2019 and helped raise over $300,000 for the people affected in the Bahamas by Fyre Festival.
In a career that has spanned three decades, Andy has helped top brands, foundations, and celebrities execute large-scale events and experiential campaigns. From catering his first wedding at age 16, he went on to become a sought-after event producer in New York City, and was featured on the front page of the Wall Street Journal as America’s first ‘corporate concierge’ for PepsiCo. Andy then co-founded Inward Point, a zero-waste event company, working with celebrity clients such as Leonardo DiCaprio and The Rolling Stones, and corporations including Disney, Goldman Sachs, Taboola, Victoria’s Secret, Vogue and Vanity Fair.
What is FYRE about?
The documentary focuses on the disastrous build-up to a fraudulent luxury music event; Fyre Festival. It interviews several people who worked with the co-founders Billy McFarland and Ja Rule (including our very own headliner, Andy King!), as well as multiple Bahamian locals.
Back in 2017, the organisers of Fyre Festival paid 400 supermodels and influencers to promote the event via their social media accounts. But what was billed as a luxury music festival in an idyllic tropical setting, soon became a nightmare for both attendees and staff. Festival-goers were left stranded on an undeveloped patch of land staying in collapsing tents on soaked mattresses, without enough food and water and no live music. Meanwhile, locals from the island weren't paid for hundreds of hours of labour...despite ticket packages for the event ranging from $1,200 to more than $100,000!
In October 2018, Billy McFarland was sentenced to six years in prison and ordered to forfeit US $26 million.
After the Fyre burned out...
Since FYRE, Andy has made appearances on Watch What Happens Live with Andy Cohen, on a commercial for Ryan Reynold’s Aviation Gin, and on a short film with Zach Braff. Andy has spoken at events around the world, including as a featured keynote speaker at Soho House, at Connect US, and at BIGSOUND, Australia's leading music industry conference.
Andy’s latest projects involve partnering with global brands on sustainability and social impact projects and events. Andy recently hosted Trap Nation’s Room Service Music Festival in April 2020 over 3 days, one of the largest virtual festivals to-date with over 100 artists, bringing in 2.5 million viewers and raising $135,000 for musicians out of work due to the pandemic.
When he is not hosting music festivals, Andy spends time on his farm in upstate New York, with his trusty companion dog Thor.
So, what can you expect from Andy's session?
If you've watched FYRE (if you haven't, just where have you been?), you'll know that no-one is better qualified to talk about what to do when an event doesn't go to plan!
So join us on October 21st* as Andy discusses all things Fyre, reputation management and recovery, becoming a viral sensation, the importance of sustainable events, and of course...his willingness to do 'whatever it takes'!
Got a burning question? Fear not, you'll be able to submit your questions for Andy nearer the time, so get your thinking caps on!
*If you've already registered and would like to attend this session, we'll be sending out details shortly so watch this space!