EDUCATION PROGRAMME

A person-first approach to accessibility is redefining how events are designed and delivered. This session will explore how organisations can embed inclusive practices at every stage of the event life ...

A practical panel on real-world AI use in events. No hype - just proven tools, workflows, and outcomes. Hear how leading organisers and suppliers are using AI to save time, cut costs, improve engageme ...

How do you bridge the gap between champagne dreams and lemonade money? Join "Event Fortunes", an interactive game show pitting Event Planners against Venues & Suppliers. Using live polling, we'll batt ...

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with EventWell and will take place at their stand.

If your message is not landing in the way you want, you have a problem. If your message is landing but not making an impact, you have a problem. But don't worry, in this session, Paul explores common ...

Podcasts are still underrated, underused and often seen as an ineffective way to connect with your intended audience. It's time to correct those assumptions we've made about the power of audio. Speake ...

The Meetings Show Conference Futurist, Dr. Graham Norris, hosts a high-powered panel of experts to discuss the outcomes of the live research workshop conducted on the show's opening day. Find out what ...

Ever wondered what avocado toast, The Who, and TikTok dances have in common? Join this laugh-out-loud interactive session exploring generational dynamics in event teams through pop culture, real strat ...

As the World Scout Conference returns to Olympia in 2027, this session explores how events can be designed with long-term legacy in mind. Join a Q&A featuring representatives from the Scouts, Olympia, ...

There is a lot of effort that organisers will put into the day of the event. But with every year, attendee retention becomes harder, even when the events are better. What makes the attendee come back ...

Speaker: Kat Rack, Selling Savvy *Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with The Meetings Industry Association (MIA) an ...

No scripts. No prepared answers. No holding back. Join industry leaders and peers for a fast-paced, audience-led debate tackling the biggest opportunities, challenges and controversies facing the UK e ...

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with EventWell and will take place at their stand.

Marketing isn't just for marketers anymore. Whether you're promoting an event, building your personal brand, or automating your workload, this chat is for you. Led by micro-influencers in the events s ...

In this powerful keynote, former airline captain and creator of the AVIATE framework Emma Henderson, shares how leaders can make confident, high-stakes decisions when the pressure is on.

For those feeling frustrated about the sustainability progress in their organisation, and vague promises. This is a practical, no-nonsense, uncensored session that tackles the real excuses in event de ...

There are 10 dimensions to event operations data. Structure. Connectedness, Transformability. Most teams hit a few without knowing it. This Campfire shows you all 10 and gives you practical steps to c ...

Speakers: Charlotte Podlewaska, Sales Manager; Emma Carter, Membership and Operations Manager - Meetings Industry Association *Please Note: This session is not a part of The Meetings Show Education Pr ...

In this powerful keynote, former airline captain and creator of the AVIATE framework Emma Henderson, shares how leaders can make confident, high-stakes decisions when the pressure is on.

Forget the usual trend session. This session goes after what really moves markets: weak signals, hidden needs, and the tectonic shifts that everyone senses but no one names. We’ll explore fast-moving ...

Is your website traffic not converting? Social posts falling flat? The real issue isn’t your marketing - it’s your messaging. In just 30 minutes, you’ll discover battle-tested writing techniques from an award-winning copywriter that transform browsers into buyers.

 

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with EventWell and will take place at their stand.

MESA (Meetings and Events Support Association) is a collaborative network of event and technology suppliers dedicated to the meetings industry. Together, we create innovative solutions tailored to ove ...

The events industry is seeing a growing number of mergers, acquisitions and consolidations. But what does this mean for innovation, competition, talent, company culture and client choice? Industry lea ...

The events industry is facing a fundamental shift. The expectations of younger generations are not only reshaping how people attend events, they are redefining what engagement truly means. In this key ...

Personalisation is everywhere, but most events still feel one-size-fits-all. This session explores how to design attendee-first experiences with intention - creating relevance, inclusion, and measurab ...

We all know wellbeing is an organisational imperative. This session is a practical approach to get the conversation started. And yes, we will play bingo. We will also hear the latest research in psych ...

In this session, we will explore how organisers can unlock new revenue streams through their sponsors with just one simple tool. Once built for attendee experience and UGC (User Generated Content), AI ...

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with EventWell and will take place at their stand.

In a market defined by tighter budgets, higher expectations, and constant change, what are corporate event leaders really prioritising—and what are they quietly walking away from?

This fast-paced, AMA-style session brings together three global corporate event and marketing decision-makers for a candid, unscripted conversation. No presentations. No fluff. Just real answers to the questions everyone in the room wants to ask but rarely gets the chance to.

The IUCN World Conservation Congress 2025 case study showcases the structured sustainability management within a high-level, multi-stakeholder event hosted in Abu Dhabi. This session explores the prac ...

This panel brings psychological research into live discussion with event professionals, bridging evidence and practice. Kelly will introduce key psychological insights to prompt debate, inviting panel ...

Measuring event success remains one of the industry's biggest challenges. From commercial return and audience engagement to long-term brand impact and behaviour change, are we getting closer to demons ...

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with EventWell and will take place at their stand.

Learn how to evaluate events through a sponsor’s lens to uncover hidden commercial value. Discover how to build partnerships rooted in audience insights and lead generation rather than generic sponsor ...

Learn how to evaluate events through a sponsor's lens to uncover hidden commercial value. Discover how to build partnerships rooted in audience insights and lead generation rather than generic sponsor ...

Today's audiences have never had more choice about where they invest their time and attention. Every event is competing with TikTok, creators, gaming, streaming platforms and an endless stream of content engineered to capture attention in seconds. Yet many events still rely on formats, metrics and measures of success that were designed for a different era.

So, are we still designing events for people?

What’s really happening across the global events landscape right now? In this insights-driven session, Northstar and Cvent unpack the latest findings from the PULSE Survey, revealing key trends shapin ...

This fun Poetry Workshop demonstrates how real-life moments have a lasting impact. A memorable experience with a meaningful keepsake for everyone - showing a message is carried far beyond an event if ...

Why do some event experiences stay with us for years while others are forgotten before we get home?  Join this interactive discussion as we explore the moments, experiences, and design choices that cr ...

*Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with EventWell and will take place at their stand.

Design is more than a finishing touch - it shapes whether people register, engage, and return. This session explores how intentional, consistent design across the event journey reduces friction, incre ...

One in three event attendees identifies as disabled, yet nearly all still face barriers. This exclusive session unveils new 2026 research revealing the real accessibility gap between planner intent an ...

Using ESCRS as a case study, this session explores how analysing membership and event data together reveals engagement gaps between members and attendees. It shows how these insights can improve audie ...

This talk explores how through the understanding and strategic incorporation of scent, experiences can be elevated from simply memorable, to truly immersive.

Most agencies discover their margin problems too late, in the post-event reconciliation, when suppliers invoice differently than quoted, hours go untracked, and currency or commission errors quietly e ...

Speaker: Andy Williamson, Welcome Brain *Please Note: This session is not a part of The Meetings Show Education Programme, it be being conducted in partnership with The Meetings Industry Association ( ...

Join us for a live recording of this Podcast! Each episode brings together a seemingly unexpected duo: an entrepreneur/business owner and a full-time professional musician/artist/creative. We'll discu ...

Things are about to get spicy. Join Chair Shonali Devereaux as Dale Parmenter, Cat Kevern and Paul Harvey tackle the biggest trends shaping events today all while taking on increasingly fiery chilli wings. Expect bold opinions, honest answers and plenty of heat as the conversation turns to AI, talent, sustainability and the future of live experiences.

The world of hyperlocal advertising is here - and it is the fastest growing channel of digital marketing - especially for events and conferences. Combined with a particular social media formula for su ...