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EDUCATION PROGRAMME

YOU ASKED, WE LISTENED

This year’s programme has been carefully curated to help you navigate one of the most transformative periods the meetings and events industry has ever experienced. Across three stages, the programme tackles the challenges shaping our sector head-on, delivering practical insights, future-focused thinking, and actionable tools you can apply immediately to strengthen both your business and your career.

HOSTED BUYER MASTERCLASSES  DAY ONE  DAY TWO

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Sessions are also designed to be accessible, with captions and AI-supported accessibility features, so everyone can fully engage with the content. You can explore the programme by theme or audience level and expect a dynamic mix of well-known headliners including Emma Henderson and John Vincent MBE, alongside award-winning professional speakers, industry experts, real-world case studies, live podcasts, and hands-on interactive sessions.

Be sure to mark your calendar for returning favourites including The Reckoning, our all-industry debate, and the ever-popular Hot Wings session. And don’t forget to explore the partner-led education taking place on exhibitor stands, where you’ll find even more industry-relevant insights throughout the show - coming soon.

Plan, mark your diary, arrive early and make the most of the experience!
Please note: The Hosted Buyer Masterclasses (all sessions on the 23rd June 2026) are invite-only sessions exclusively for hosted buyers.

IN ORDER TO ATTEND THESE SESSIONS... YOU NEED TO REGISTER FIRST!

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  • Stream
    • Event & Experience Design
10:00
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    How do you bridge the gap between champagne dreams and lemonade money? Join "Event Fortunes", an interactive game show pitting Event Planners against Venues & Suppliers. Using live polling, we'll batt ...
11:20
  1. Blank Canvas
    30 mins
    • Event & Engagement Technology
    • Event & Experience Design
    Drawing on stadium tours, global artists and corporate experience, Jon explores how psychology, story and environment shape how people experience, remember and respond to events.
12:40
  1. Stage Two
    30 mins
    • Event & Experience Design
    Personalisation is everywhere, but most events still feel one-size-fits-all. This session explores how to design attendee-first experiences with intention - creating relevance, inclusion, and measurab ...
14:40
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    This fun Poetry Workshop demonstrates how real-life moments have a lasting impact. A memorable experience with a meaningful keepsake for everyone - showing a message is carried far beyond an event if ...
15:20
  1. Stage Two
    30 mins
    • Event & Experience Design
    Using ESCRS as a case study, this session explores how analysing membership and event data together reveals engagement gaps between members and attendees. It shows how these insights can improve audie ...
  2. Blank Canvas
    30 mins
    • Event & Experience Design
    This talk explores how through the understanding and strategic incorporation of scent, experiences can be elevated from simply memorable, to truly immersive.
16:00
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    The world of hyperlocal advertising is here - and it is the fastest growing channel of digital marketing - especially for events and conferences. Combined with a particular social media formula for su ...
10:40
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    An interactive sip-and-paint session led by the National Gallery, exploring how engaging with our surroundings sparks creativity, connection and inspiration. Delegates will experience first-hand how a ...
11:20
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    Why do attendees disengage even at well-produced events? The issue often isn't content — it's agenda design. Drawing on original research, this session explores how structure, pacing, and intentional ...
12:00
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    In an era of growing choice and rising expectations, delivering events that truly land needs more than great logistics. We will explore how personalisation can be used as a powerful tool to create mea ...
14:00
  1. Stage One
    30 mins
    • Event & Experience Design
    When global events originate in one market, they’re often designed for immediate impact — but not always for global scalability. What works in the UK may not translate seamlessly across regions with d ...
14:40
  1. Blank Canvas
    30 mins
    • Event & Experience Design
    Explore what sensory design really means, why it matters, and how to practically apply it. You'll learn how to elevate your events and experiences with intention.

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SPONSORED BY:

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2026 SPONSORS

 

ASSOCIATION PARTNERS

 

MEDIA PARTNERS

 

ALLIANCE PARTNERS