Our world-class Advisory Board demonstrates The Meetings Show's commitment to the creation of an event that is fully focused toward strengthening the meetings industry as a whole.   

The Advisory Board for the 2017 show is comprised of:

Patrick Delaney, Managing Partner, SoolNua

Pat DelaneyPatrick Delaney is Managing Partner at SoolNua, a boutique consultancy working in the Meetings and Events industry. Following a number of years working in various hotel management roles around the world he started Delaney Marketing Consultants in 1994, which subsequently acquired Ovation.  Following the acquisition of Ovation Group in 2007 by MCI it underwent a global expansion programme across 100 European, Asia, Latin American and Middle Eastern destinations.

Delaney was the first non-US international president of Site (Society of Incentive and Travel Executives), he has been honoured with various awards and has spoken at numerous international events. Ultimately is Patrick’s accumulation of knowledge and credibility gained over many years serving the industry that enables him to ask the hard questions that drive The Meetings Show forward.


Louise Goalen, Head of Venues, Top Banana. HBAA Chair 2017


Louise has worked in the events industry since 1985, beginning her career at the Stakis St Ermins Hotel in London. After 11 years working in hotels she joined Ashfield Meetings & Events in 1996 as a Project Executive and stayed with the company for over 20 years where her last role was as Business Director.

Louise has now joined Top Banana as Head of Venues to develop and grow the venue finding side of the business.

She is also Chair of the HBAA (Hotel Bookings Agents Association) who has a membership of 223 venues & hotel chains and 83 agents and champions the Code of Practice that underpins the association.


Christian Mutschlechner, Vienna Convention Bureau

Christian Mutschlechner

Christian Mutschlechner is one of the meetings industry’s best know and most respected individuals. With more than 30 years experience, first as a PCO (professional conference organiser) and then with the Vienna Convention Bureau, he has both witnessed and been part of dramatic changes in the global events industry. In particular he has led the Vienna Convention Bureau through the emergence and adoption of new technologies that allow it to stay ahead of the competition.  He is world renowned for his knowledge of meetings architecture, destination marketing and international sales.


Carlotta Ferrari, President, Italia Convention Bureau

Carlotta Ferrari

After a career in the event organisation as marketing director of a highly regarded Italian DMC, Carlotta Ferrari became the director of Firenze Convention Bureau in 2010.  In a short time she transformed it from a mainly public company with few private members into a private consortium with about 180 private members, prestigious local sponsors and the strong economic and political support of public institutions.

Since March 2013 Carlotta has been Vice President and Representative of the Destination and Conference Venues category of Federcongressi & Eventi, the Italian association of public and private companies and professionals working in the meeting industry. In this role, Carlotta, together with other tourist associations, created the Italia Convention Bureau, which she now leads as President.


Douglas O’Neill, Managing Director, Inntel

Douglas O'Neil

For the past 14 years Douglas O’Neill has been the Managing Director of Inntel, the business his family has owned for over 30 years. Inntel is one of the largest independent meetings and travel management businesses in the UK.

He leads a team of industry experts who provide the opportunity to explore, question, assess and learn wherever possible. This allows them to improve and grow, whilst provoking the industry.

Douglas can often be found problem solving or considering the bigger picture whilst marathon running. He is however less focused on business when watching Arsenal!


Sally Greenhill, Managing Director, The Right Solution Limited

Sally GreenhillSally Greenhill is Managing Director of The Right Solution Limited, specialist advisors for the development of conference and events facilities and destinations.  Sally has more than 30 years’ experience in the meetings industry, including over the last 20 years developing some of the UK’s best loved convention centres and destinations. Prior to that she spent many years in event management, venue operations and sales. She is a highly respected meetings professional.  



Paul Kennedy MBE, Strategic Advisor and Chairman, Centaur Travel Group

Paul KennedyPaul Kennedy MBE, Director and Owner of Kennedy Integrated Solutions is a meetings industry leader and expert with extensive experience on both the demand and supply sides of the sector. Paul’s experience includes running a multi award winning conference and events centre; Group Exhibition Director for the world’s largest portfolio of global meetings industry events and Chairman of a major event industry publishing organisation. He is a renowned speaker and presenter, with a particular focus on the economic impact of meetings, sales and marketing and buyer trends. 

Paul has strategically advised a number of meetings industry related organisations around the world including the Slovenian Convention Bureau, The QE II Centre, The City Selection, Sicilia Convention Bureau, Centaur Exhibitions, Vilnius Convention Bureau, Saudi Arabia Ministry for Tourism and Antiquities, the CHS Group and the Convene and Conventa trade shows. He is currently also the Executive Chairman and Strategic Advisor to The Meetings Show.


Tracy Halliwell MBE, Director of Business Tourism & Major Events, London and Partners

Tracy HalliwellTracy Halliwell’s role as Director of Business Tourism & Major Events at London & Partners has firmly confirmed her position as one of the UK’s most prominent members of the meetings profession. For more than 20 years she has been working in sales and marketing roles within destinations, hotels and venues. Tracey’s industry knowledge, reputation and forward thinking attitude are of huge benefit to her role within London & Partners, as they will also be to The Meetings Show’s Advisory Board. 


Linda Pereira, CEO, L&I Communications and Executive Director, CPL Meetings and Events

Linda PereiraLinda is CEO of L&I Communications and the current Executive Director of CPL Meetings & Events.  She describes herself as always having an innate capacity to bring people together so the meetings industry was a natural step for her.

After ten years working in government (particularly the European Union) in roles ranging from interpreting to the organisation of political and policy-driven events Linda started her own business and the rest, as they say, is history.

Today L&I Communications is a group of companies which includes an association management company, a professional congress organiser, a speaker bureau and a language services company.  They are based in Lisbon but have footholds in Africa, Spain, Macau and the USA.

Linda has a passion for associations – making her the ideal person to organise The Meetings Show’s Association Conference.  Her passion for education continues to be an important part of her life and as such she co-ordinates and teaches on two masters degrees in strategic meetings management.


Caroline Mackenzie, Director, Global Associations Partners

Caroline MackenzieCaroline is a meetings industry professional with over 25 years’ experience.

As a PCO, Caroline has an in depth understanding of Associations and not for profit organisations, their events and the requirements they have from the supply chain which supports these organisations.

She has specialist knowledge of the healthcare and life science meetings and congresses gained from working within the PCO and medical communication sectors.

She has a keen interest in the drivers impacting the evolution of the meeting’s industry, especially the economic impact value of business events, and how the changing regulatory landscape is impacting medical and health care conferences.

Caroline enjoys a wider involvement with the meeting and events industry.  She is a member of the Steering Group for the Business Tourism for Scotland working group and a member of the Association of British Professional Conference Organisers (ABPCO), in addition to her role within the Advisory Board for The Meeting Show.

Caroline is Director of Global Association Partners, a specialist advisory and delivery Service Company for the development and management of events; support services for associations and suppliers to these markets.


Neil Brownlee, Head of Business Events, VisitScotland

Neil BrownleeNeil is Head of Business Events at VisitScotland, the national tourism body for Scotland.   He leads a team of 14 dedicated business event specialists, and is responsible for the development, implementation and delivery of the marketing strategy for business events (MICE) at a national level for Scotland.

With 28 years’ experience in the international tourism and hospitality industry, Neil joined VisitScotland in 2008 as Meetings & Incentives Manager.  His career prior to that included business development with leading global event caterer Sodexo; Director of Sales & Marketing at Rocco Forte’s Balmoral Hotel in Edinburgh, and revenue development with Le Meridien Hotels in the USA. 

Neil reports directly into VisitScotland Events Directorate Chief Operating Officer Paul Bush OBE.  With tourism being devolved to the Scottish Government, Neil also has direct dealings with members of the Scottish cabinet, ministers and other Scottish public sector agencies at a senior level.Since becoming head of Business Events in 2010, Neil has been instrumental in repositioning the MICE market within Scotland from being a niche sector to a serious player in its own right, stimulating interest and commitment from industry,  government and local authorities around the country.  New advocacy forums, interest groups and mini-DMOs are also evidence of a rejuvenated sector under Neil’s lead. 

Neil works in partnership with the city convention bureaux of Glasgow, Edinburgh, Aberdeen and Dundee, as well as the main convention centres in those cities.  These are strong relationships which allow each partner to deliver in specific areas whilst complementing the other’s work and avoiding replication.


Juliet Price, Executive Director, HBAA

Juliet PriceAs Executive Director of the HBAA, Juliet Price is one of most respected and knowledgeable individuals within the meetings industry.  She has held a variety of roles across the sector over the course of the last thirty years including a strong focus on the hotel sector and 13 years as head of a leading agency.  She has an all-round understanding of the meetings industry having worked in finance and sales for hotels, and within operations, account management and marketing for both venue finding agencies and event management companies.  Specifically, her work in both financial and sales roles give her a true understanding of the importance of events and their place within the corporate market.  As Chairman of the HBAA in 2011 she confirmed her place at the top of the industry and her knowledge and input will be of huge benefit to The Meetings Show Advisory Board.


Kerrin MacPhie, ACC Liverpool

Kerrin MacPhieKerrin is a business tourism specialist whose career in tourism started some 28 years ago.  After a long successful period within the hotel sector, in 2003, Kerrin made a move to the Liverpool City Region Tourist Board, before moving to the ACC Liverpool in 2005.  As a passionate supporter of the meetings industry she holds key roles within major associations such as ABPCO and ICCA. Her focused, goal driven attitude ensures success in all her endeavours and The Meetings Show is delighted to have such a determined and knowledgeable individual supporting the show.


Laurie Scott, Director Business Development at Visit Belfast

Laurie ScottLaurie Scott is Director of Business Development at Visit Belfast heading up Convention, Travel Trade and Cruise sales.

He has a wide range of experience in the global industry including six-plus years working for Visit Britain in NYC including three-plus years heading up Business Tourism in North America.

We're thrilled to welcome Laurie to the board for 2017 and look forward to his support on maintaining the high standards we strive for on The Meetings Show.



Dana Lewis, Director of M&E and Leisure for Accorhotels

Dana LewisDana Lewis is Director of M&E and Leisure for Accorhotels – she has been with Accor Hotels for over 16 years and has over 25 years hotel sales experience which has included time with Hilton International and Corus and Regal hotels.

Passionate about the meetings and events industry, Dana has been involved in many aspects of the business since joining AccorHotels, including time as an Eventia (now Evcom) board member. She plays an integral role within Accorhotels in helping to strengthen the meetings and events business for the company whilst managing the UK strategy both domestically and emitting into their global network of hotels.


Heike Mahmoud, Director Conventions, visitBerlin Berlin Convention Office

HeikeHeike Mahmoud, CMP, is the Director Conventions at the visitBerlin Berlin Convention Office, a globally renowned advertising hub serving the congress metropolis of Berlin. With over 25 years of experience in the meetings industry, Heike is an expert in marketing, hospitality management, and strategic business development. She uses her acute knowledge of international communication, destination marketing and international networks in the industry to grow the convention and events business for the German capital. 

Together with her team she established Berlin as number one city for international association congresses worldwide, according the latest ICCA-statistics – the International Congress & Convention Association – in 2015. 

Ranked as one of the top twenty five women leaders in congress and international meetings in 2015, she is a great supporter of the global meetings industry network. Currently she is a member of the Executive Board of BestCities Global Alliance – a global network of 11 leading congress cities at 5 continents - and Past-President Meetings Industry of European Cities Marketing (ECM), Germany Chapters of Meeting Professionals International (MPI) and Society of Incentive and Travel Executives (Site).


Alexandra Davies, Vice President, Barclays Corporate Banking

ADAlexandra is an experienced event professional with a career primarily within International Corporate organisations. She achieved a 2.1 (hons) LLB Law degree and intended to practice as a solicitor before deciding life was going to be much more fun planning events for lawyers than actually being one. Her career has taken her through the ranks of in-house events teams and she is currently a Vice President at Barclays Corporate Banking leading a team of event planners. Having entered the her event world through being the client, she has a unique perspective on how Corporates should approach their event programmes and how event profs can add the most value and be the experts they truly are within a challenging corporate environment.

Alex has an addiction to canapés which she counters by training to run marathons. She splits her time between her home in London and Oxford, where she and her fiancé own and run a country pub. 


Lesley Williams, Consultant, GainingEdge

lesleyLesley has been involved in international sales and marketing for over 25 years.  In 2017 she set up her own company Caeliam Ltd which provides support and consultancy to Convention Bureaux, Conference Centres and venues looking to attract the national and international association market. 

Currently she is working as a Consultant for GainingEdge and working on the BestCities Global Alliance account.  

Lesley participates fully in the wider tourism arena sitting on international tourism committees.  She is currently Chair of ICCA UK and Ireland Chapter where her aim is to ensure ICCAUK&I grows from strength to strength and continues to deliver for its members through an inspiring education programme and through business development opportunities.

Destination partner


Industry partners
  • EFA
  • EMA
  • Event Managers
  • HBAA
  • iacc
  • IAEE
  • ICCA
  • Meeting Design institute
  • mia
  • pcma
  • Site Great Britain
  • UK and Ireland Chapter
Media partners
  • AMI
  • Boardroom
  • cim
  • Destination Mice Magazine
  • Event Planner Spain
  • Event Point
  • Executive PA
  • Grupo Evento Plus
  • H&E
  • HQ
  • ITCM
  • m&it
  • Meetings
  • MiX
  • PA Life
  • Think MICE
Alliance partners
  • AIEA
  • ASP
  • Aztec
  • CHS Group
  • Church House
  • Convene
  • Conventa
  • Designer Flowers
  • eventful publishing
  • ice
  • JMT
  • London Chamber
  • Miceroots
  • ref:tech
  • Speakers Corner
  • Spectra
  • Sustainable Events Summit
  • Target
  • Venue Directory
  • Venues